GH, SAWLE™ Loom

‘the qu eibto

. erated... in

“ work more.

Some retailers

- with it!

fs ‘you

_ get new customers. whose requirements
"would just disturbe them—would com. ‘
- pel them to buy more, deliver “inore, ;

Brn 2

~ Retallers who ‘don’t ‘want a bigger

| _ business should say nothing about it,
for, if they began talkivig about it in.
i . _ the form of advertisements, they would’

_ , entered —

in a small way af; business,

“There's a story told ‘about a. retailer

_ Who certainly didn’t’ want_a' big busi-

ness. He.was playing checkers with’a -
“erony in some place of hiding ‘i in the

rear portion of the store. “A customer
The crony said, “There’ s
--Mrs. Black.” . “Hush” said the rétailer

“THE oMINECA HERALD, WEDNESDAY.

This is an advertisement addressed to. retailers

seal, ‘want.a a | small. business el
Say nothing about it S eee a

. plain: as. the nose: ‘On ; one’s faces It ‘ts ue 7

‘with an urge: toward | “bigger things = * ,
‘should ‘give his ‘main thought and ee :

The way, to a: 1 bigger business j

customer ° “multiplieation, .. A. retailer. ;

“Jewellery Requirements

"Send your -

Watch Repairing : and

: ORM. Casita

--Prinee Rupert -

A E Noel.

_. SMITHERS; B.C.

Carries ai uptodate s stock ot
Dy Goods - -. 4.
_Men’s Wear...

. Boots and Shoes

‘she't 20 away a

aoc

can ‘never ho

They are content witha small

They would feel like a -

’ ‘

. > Some retailers, however; have an “urge ‘to make
their business larger..... They dream of the ‘time when
they will have: one big. store, or a flock of chain stores,

- They want a much bigger income than their present

“one. * gPerhaps ther. dreany of a time when they will ;

Why should any retailer hesitate to contract for. oe
_ advertising which his customers 8 will gladly ay for? oo

“If we don’t. make'a noise, perhaps.

to have a big bust- nos
ness: even if they. wanted one—iloy lack the ability.
_ the energy, the ambition, the understanding meeded -
to make a big business, -
business, and would be really unhappy if their busi-
hess was ggrowing rapidly a9 3 consequence of cireum-
-stances outside their control.

man in a waggon’ whose hordes were running aWAy

fet her vw
i

: nat: have to: ».work, when thiey will have much leisure te a
_ be spent pitching liorseshoes, or.in bowling, or in trav. a an
: elling, or, with books or in a ‘country:home, :- ‘. re
Customer attraction may be accomplished varlously Ee rs
but there is one essential: means—press advertising,
~ Advertisements go where. personal salesmen and even" -
letters can't even hope to go, and’ they have a:profound
.. influence upon readers of them—they soften resistancé
. dissolve apathy, create confidence and goodwill, and ee
direct the steps of buyers....And they are cheap! And. |.
‘1. Dbuyers—not sellers—pay for them, and are glad-to pay °° rors
‘for them! Buyers-always go, in largest numbers, ang. Sty td
Of their own free will, to these stores which spend Re me :

lot. of money on: advertising!

é

Issued by the Canadian Weekly. Newspaper Association, .

oy

2d

fort. to (enstomer: mulitplleation..

Pe re ote

—ae em es

NEW HAZEL'TON, B. co

Published Brery Wednesday
__ PUBLISHER

Advertising” rates-3].60 per. ine: “per ‘month
reading riotices Lbc per line” tiratinsertion, 10c per
line each subsequent insertio

MUST. cur EXPENDITURES BARD

The greatest need in British Coluin-
bin today is. that the provincial gov-
erunent balance its..budget. In the.
humerons years :of- prosperity the: “Bove
er ument,, ‘ld not: bother about ‘balance:
ing its budget:, There Was lots of east
nud lots: 6f:; reredle.
neither: money:“nor :is there unlimited
credit..::Thus’ the task. fackig the min-
ister of finance “js: ‘the : most, difficult,
faced for: many ‘years, if-ever ‘as hard
before. “But:it ‘is not only’: -the ininis:
ter of finance avho must: ‘apiece to angi.
hag - expenditures? tally: with! ‘recbipts!
but ev ery-miniéter- ‘ofthe’ ‘cabinet: At

then, the® Ti

In favor’
vices. or Becher ; “do not want ‘them
rerineed or “abolished. * when “ all are
condidered: ‘there ik not much left that
cunt bes réduced: ra a

” However. that. is: ‘ioe, soi, ehongh
for. the tax payers of: this province. ait
this time. ha: purdeti on. the people |:

,

. has reached ‘the! bidakine ‘point:- Fur

ther ineeds gtr taxes Wilt 3 Hot. bé“tol-
‘therd: | dre’ ‘thoupinids

eau meet: thely. tax:

¥

right how.

. es, and: “mitintatn: ‘themselyds ‘and:-thel:

dependents: in’ decency. ‘There tire tl

- The’ regult will: be-that. the: gover .
merit will haye- th ‘great’ meas. ‘ot Tune.

:
eo
tos

Today there - is |

ehangtig,
first glanee hatldhould- not hard. “But |".
“elémént' “enters fnté yin

-}eent government. Mint. was ‘what the Liniself fi close contact with conditio:

| the: old lady remarked when discussing
divoree with’ a ‘neighbor “ey wonld | The

xvent iantiy.dngre tac’ payers ‘who. ar fet
_ not able to, theet, fhelr taxes ‘fut pil; a auc
* there -are:sgme ‘who; Swill not-even tr,

[be non-tax producers, and as of much:
use to the government or ‘the. people:
as another government: owned railway.

_| The . Deople will have ‘lost thelr pro-
4 perty. and ‘thel# means: of ‘making | i

livelihood, The. ranks of those asking

for. direct reltet ‘will multiply: ‘and then
What? » hye

qs Phe’. potential. “undévelped ‘natura!

reson ces of the, great’: ‘hinter Tand tha’.

AL 2 Manson’ was. 80 fond of ebntter-
ing about a few: years ago,’nte stil!
undey eloped tnd natural resources on.

ly awalting development to prove thei
potentintities.

made no ‘attempt, to (lo. 80, henee- the
deplorable ‘coudlition in the province a’.
the present.

‘No nutter, what. hidivicinal Tninia.

ters. may, think. of their. “special pet

schemes, conditions eal. tora solic
government,. facing. present pr oblem
in. the. interests. of the: péopte. Ther |

must, be. heary: gutting. from top to bot:
tom. and: yn every; branch: of rovern-

ment. expenditures: There in no use ir

ho lami a by’ ‘the’ pre

- | present; government: was Put ‘there for:
‘A ehatize: An igove mments at. this’ tim:
would: only mate: ‘matters ‘we ose. At

ther ite. with: the’ devil 1 know, tha
w ith, ae 2 don't, Innow.t we

_
hea pro ted

The Governm: ve ent”

yee ah: ae
eben ign: vans “ha: ‘Dom:

inten, stokes’ ‘tis pean anid: :gecording: ‘to’
th Festi showing ‘of vahifts | at Popn.

ane businesses on their hands that wh.

Te and. his povermment-
were in a position to flevelop. them . but

lation’ the pravingial governments have}
to, delye into the ‘problems ‘of: redistri-
bution. Usually the. changes are in ‘the
nature of an ‘increase- in: members sent
to’ the’ legislature, there has, ‘however,
heen some. change of. mind: on. ‘the part
of public, ‘opinion. | a

‘Although’ 1921-22 was, a, period ‘of de-
flation: and commercial’ ‘epreéssion, the
Liberal administration, then ruling, in-
creased the members:to 48 ‘after con-
siderable: controversy and ‘diseussion.
rAt present there is: an outcry for econ.
ony, and there is some demand for a
reduction of representation in the le-
gislatnre; some suggesting that the
members should be reduced by half tc
2H mem bers, and others thought a re
duction to 40 members might -mee!,
the Gise, ce

The: yoblem is not so simple fg some
economists would have’ us"believe fo1
it véqilives aw wood deal of thought.

‘The ‘uvernge cost of legislation i

Britivh: Columbia: is, of late yeurs, onc
‘hustit cof one per cent of the total dis:
hirsements passing throughi ‘the treas

Toiy, or about $125,000 annually.

Whether this” ‘amount’ is condlderec

.- too high’ or-not, the* ‘purpose. of repre
“) sentation, must | ‘also ‘be taken into ac

count. - Ifa member's duty is ito Ke

within: ‘his constituency, S80 ‘that he cai
plice the fucts clearly. before the. legts-
lature whei it sits, then the- questior

‘of necesslbility of a constituency mus’

be tuken into consideration, “ When it
in. veniembered. that the area. of British
Columbia comprisés , 872,030 aquate

- miles,” with great conceritration: of pop-|

= utatton, within only. a few centres, and.
| the’ ‘yest only poorly. developed. ‘and on"
“ly sparsely’. settled, the . difficulty of
dolng’ Justice ‘to-all: ‘will: ‘be ‘apparent;
Take for’ iivtance he’ riding” ‘of ‘Atlin |:
cleorering 63,261 ‘aquare' ‘ miles,of Mac-
;| kenzie’ eovertiig.’ 26,476 aqdare niles;
,}or: “Oinineca, cove! erlog. TA2HL

‘gquare,
mailleg: OF. “Prince George’: ‘covering © 71,-
G41: square” ‘miles; ‘of ‘Cariboo’ ‘covering

28, 100° aquate ‘miles, or Tdttodet ef poxer | ha

‘conditions,
have to be provided by the country, ar |'

inn 10 847 equaire-miles,

‘It ds’ obvious ‘that these ridings are
already, large, and any: suggestion ot
merging one or the other. with anotlte:
constituency would immediately raise
the. -ery of injusticé because ‘of the ver}.
large territory which:: a member will
have to traverse ‘to’ keep, vin ‘touch with |:
Tray elling | expenses woul!

1s: ‘already’ done in some provinces and

when we do that the object for which |'

a reduction of- members is ‘being con.
sidered. will hare been defeated, be.
cause whut: is srved An. the sesslona”
indemnity’ will be Sneut | in travelling
expenses, ,

‘On the ‘other. hand it - hs heen’ sng
festad that: the lnurger.. cities now: re
presented bys several ‘members ench
night Without difficulty, 8° far as be:
ing able to keep, in contact: with’ con’

ditions is concerned, have the numbe:

teduced, It is true’ enough that the
bir. elty amembers will have no ‘dite!

culty’ in keeping” in touch with: the yo

ters.:but the cities -enn. ‘claim -that: thr.
uthan -population in the stwo- elties 0’
Vaticouver and. Victoria. lone - “repre.

‘sent more than 60% of: the. populatior.

anid - that: thoy. contribute probably |
three’ “‘qtiarterk” ‘of: “the: revenue, ane}

 therefore™ thetr- Interests should not: he! ay

allowed’: ‘tot suffer through Angutfleten! |
representation. -

» Me: government’ ‘Lp
agaist o- -conaplex problem. '

tentialitier. ‘for : ‘development da. the. fu:
ture,. butkat “ present’! ‘are only\ peoplec
by ‘scattered settlements; and the Ur
han. constitnencles; ~white®: very smal’

ini fren, ‘are, thiekly. populated, and con:
tribute’ the bulk: of thé revenie of, thu

province. ihe gayernnent ' ‘will’ ‘hay:
to strike « balance, and endesvor to br:

fale: to all sections | of: te” ‘esumtry, | ane:

in. ‘this. respect: de yeilt - he: Necessary. te
Ree wht other nore do,’ pik

‘therefore. uy:
The-rural)
constituencles ' have the nven and po.

Furniture
‘Household: ‘Furnishings

_ Special orders receive prompt at-
tention...

os “Clagey Shoe Repairing Done.

“Build B, ©. Payrolls", ?

Kenai
Case.

AE ‘aby brought: to a: dangerous
: condition : ‘by vai. drastic”: stomach ,
a trouble was taken ag a last resort?
toa well- known physician, - -He..
‘finished * a “eareful-‘didgnosis: with
. the recommendation the child be:
' ‘given: Pacific Milk, We are not
privileged -to- ‘publish’ names-- or’
“wnore of the facts; but 4 short time
“Recovery was 3 complete. ;

cf Pee le

‘Pacific Milk

f Heay Motors ue

_ Smithers, B. ¢.

Pord Dealers

“Ford Parts oi’
Gas | Repairs,

Modern Garage * ‘

” * Complete Hine ot :
New. ‘Cars - and Trucks:

= mF nln s “meen

A SM

Dr: R.C. Bamford | |
DENTIST . off
_ SMITHERS, BG °° 8
“Hours 9 a.mto 6 pm ‘Evenings La
by appolntment, a f

eR

a

pene |

EMBALMING FOR SHIPMENT A SPECIALTY ‘

a

P.O. Box ig

: i A wire ,
4 PRINCE} RUPERS. B C..

wilt bring us |

ba we: at the Omineca Hotel

Hazelton: ‘on. Thursday —