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> 450 Avonue, Langley, B.C. V3A 6K5
US LOW MALES EOHUGLK UA CLIEN CL JOENTRCLYANKEKX V7Y 1A) 534-0818

May 5th, 1930

The Corporation of the City
of Port Coquitlam,

2272 McAllister Avenue ,
Port Cosuitlam, 3.¢

V3C 2A8

Attention: R.A
Cit
Dear Sir:

Re: Pronoesed Revision - Sim By-law

This brief is submitted in regard to the "Proposed Reviston ~
Sign By-Law, :

As you are ayvare, the economic climate today is unstable. Rising
costs (including everincreasing interest rates) are forcing many
businesses to either close their doors or seck innovative ways
of preventing this. The smell businessman is particularly vul-
nerable. One bad month ean wake or break him. Many of these
businesses are on a severely restricted advertising oudget -
they have to get the most for the Least. These people are look-
ing for an effective, efficient, and tnexvensive means of adver-
tising. ‘ve believe that portable signs are one of the answers to
this need. Businessmen today -re Searching for new guidelines
within which their businesses ean flourish.

The survival of the business community means, ultimately, the
Tt

survival of the community. As bustneanes fa on, the tax base
is decreased, and homeovwhers must bear an increasing burden.
Portable signs are the answer Lo miny businesses! advertising.
They are attractive, rensonably-priced and versitile. They
allow the merehant to take tull, advantage of his drive-by traf.
Cie ~ people who would otherwise Spend their money in neishbour-
ing communities. fon thedroon! commmuloy sach as Coonditlam tits
is of major importonee, Moreover, a month's rental of a postabla
Sign is routhly coutvatent to one deyts sdvertising in no mjor
newspaper. Tnoadtition, the glen copy is chearenble, so that our

eevee ve eee waver.