pete ee on THE OMINaCa’ HeRayb, wi _ About: Readers : | And Writers of Advertisements ‘ oa ITS A VERY OLD STORY—the story of ‘the man who put in a: | a great daily newspaper an inconspicuous 2-line advertisement: as: ; follows: —_— ES cats Wanted—$1.00 each, before ; 9am. 16 Major street, He put. in this advertisement to prove to a doubting friend that. the public reads advertisements, , ’ You can imagine the doubter’s consternation: when he saw: next . morning a streetful of men, women and children, each with a cat. | _ Whatever you yourself’ mny do In regard to the reading of advertisements, know this: Everything printed in a newspaper gets read, and there are many who read every Line—news matter - und ady ertisements—those with lots of time nnd curosity. The company or firm with something to sell—something w hich thousands of persons enn buy—wouldn't be very wise if it pud- lished an inconspicuous advertisement. The right thing for it to: (lo is to rash in on your attention, by pubUshing an advertisement which everybody is likely to sec, , , Its job is to make youn—n normal nM or Wwonlan—see its advertisement and to make it go interesting that you'll read it. Then the advertisement must be persnasiv e. Also it should incite yon to trke action, Of course some advertisements—thove’ of local retailers—imay quite proprly give prominence to pices Thelr job is to direct you, tather than to inform or persuade you; and to stir you up to quick action, | ‘The writing, designing and iNustrating of advertisements in- tended to catch attention, intrigue interest, convey informnetion, he convincing, breed desire, for what is advertised, and incite the reader to purchase are highly specialized jobs Tf you want to know just how diffieult is the job of writing an advertisement which would get 100 marks from a competent judgc . try to write one-—about a vaccum cleaner, a motor car, a: writing ink, a child’s shoe, or any: thing else, limiting yourself te 300 words or less. This advertisement is sponsored by the Canadian Weekly Newspaper Associaion ee — JREIRIIE IODINE ECIIOTIIOINIEIIICI IONIC ICRI ICICRON SO > SEMAN IIIA INNER IER ICICI ICICI ICICI ICICI ICICI NOH use Counter Cheek Books and need them pow or in the near future, The Omineca Herald Even though business i is not up to normal you still “Will now supply you with Counter Check Books — of any, size and any make and at manufacturer’s prices ” Give’ ‘your order to us or send it by mail to _ The Omineca. Herald (New Hazelton, B.C. F IY ar Scbecilon Due? ‘ltt is Only Two Dollars a. Year! sad Now i isa good time toy pay. Published Every ‘Wednesday C. A. SAWLE _POPLISHER . Advertising wates~§1,60 per inch per month reading notices lie por line firatinsertion, 10c per tine each subsequent insertion, THE HIGH COST OF EDUCATION The high cost of education is what is worrying nearly every school board and. tax payer.of British Columbia. It isnot so much the actual cost, ag it is “Where ‘‘is.the money coming from?” New Hazelton. seems to be something | of an exception. Here there is an ele- ment that” seeks, ‘to’ expand’ the eduea- tional: ‘system and to add to the burden of taxes, ‘What, conditions Teally de. mand is a ‘Teduction of the present cost Just what’ ‘the board ‘of: school. trustees intend te do with the money tliey ask- ed the ratepayers to’ ‘vote for the next year, even’ the tinstees admitted that they did not know and: ‘eould not say, but: they Were ‘sure ‘they would ‘need it a.. That iy hardly good enough in these times. - Now a meeting hos been held, and another {gy called for tomorrow night tu discuss, and possibly decide on the mutter of whether it:is not advisable to open high school classes here and convert the local school into a superlor school, That means a very consider- able inerense in the expenditure an: nuully, but in. addition, it means a con- siderable outlay for new equipment’ at the start. Altogether the cost is out o1 proportion to the benefits to be derived and the cost will be far too heavy fo1 | the decreasing number ‘of tax payers who actually pay their taxes, Hazelton has a\ superior school anc it is not so far away but that the 1 Pupils from.here pannot attend the classes there, . the, jsame os they have for the past two or three years, If parents are anxious that their children should go on through high ‘school they should be willinr *y pay the extra cost of transporting. These are times when we must forget about the Joneses and: get only what we can pay for and what we really need. Two}: superior schools In such a‘small area is not necessary and there is no reason why the school at Hazelton cannot be used by. the New Hazelton pupils fo3 another. two or three yenrs, or until such thnes as there may be a real need for n high school here, “Ratepayers will be well advised. to turn down an expansion of the Ideal chuols for the present, The money is not -here and will not be for some time —for some yeurs in ‘fact. Doings : at Usk [ine interests, .» - Good work is being done brushing [ont the vonds in the yillnge. It is ex: recto that during the next month thr Ok] logs on th roadside will be pfleé along with the brush, a lot of- willow roots dug out and the roads tidied uy generally. It ts planned to carry the work along as opportunity permits, in the direction of Phillips Creek in the hope. of establishing -a link between here and Vanarsdol. Miss D, Dingwell is staying ‘here a n guest at Mrs, Whitlow. © os + Mrs} MeCullough of Prince. Rupert Bell, ) —ao e My, Seely of: Seattle was in Usk re- ¢ ently in connection, wie his local min. Alien Rubuisttord spent” ‘some’. aayé in the village surveying, , mitneral pro- perties. iN “EAMES re ‘Miss Montaldi ‘and Miss. B Tatt of "| Remo. were here ‘for the’ atrawbersy sqclal. ape wt! . “A strawberry” Soctil” ‘was held ‘ithe! Lee hall.on Tuesday night of last week ‘under the auspices of the Ladies Aux- ate sae tne re mpete ys llary ‘and the :préceeds. will be devoted _to palnting the’ church, ..° oil (Bie Scores for ix stopping here as a guest of Mrs. J. oe Pe _ Ball Winners ~ Hazelton Lost|| "Sunday Was a bad d day for Haveltén ball teams. The girls soft tall- team met the girls from Smithers and the latter. just waikea away with he came, the final score being 48 to 7. Tt was not a goud game to Watch, | he The ‘Hazelton base bail team me: New . Hazelton team, and while : the' Score Was not so large as in the Bott |. ball game it: was large enough and it Was quite one sided,. New Hazelton got 22 runs and Hazelton got 6. Oakley Senkpiel pitched for © New Hazelton and ’ went the full nine jinn- ings, He pitched &@ good steady game. He did not fan such a. great many, nor yet did he allow many hits, Bert Cox got one two dagger, but there was no one on bases at the time, The New Hazelton field was on the job all the thne until 6th innings when due to number of fumbles and Over throws the old town got two Across home plate, Then in the 7th the New‘ Hazelton boys Seemed to be in the air yet and allow. ed three more runs, but in the 8th got down to busines ‘a little better and no runs were scored against them and on- ly one in the Oth, + The first five innings the old town team was shut out, oaly getting as far as second buse once or twice, while the boys fr om New Hazelton made one ‘or two rims each tine, once five and once seven, with only one shut out. In the 7th ining they made five. again and were shut out the last two innings, | At the same time the New Hazelton boys made some erors that cost them runs, but on the whole they played a good game, even brilliant in spots. In the “tth inning with two men out anc three men on bases Louis Parent went to bat and landed a dandy away ou’ in left field where the fielder had.a long run. Three men went home and Parent made third base, Al. Hall hit a two sacker and scored Parent and Omer Spooner scored Hall before the side was retired. When Hazelton go to bat Cox hit a two sacker but he was a. lone hitter “and died right there’ "In the 6th New Hazelton had ‘three men on bases when Willan sent out a nice two bagger and brought two miei |. home. Bert Spooner went: to bat and he finally. got one just where he waut- ed it and landed ‘it .out between centre and right field only ‘away. behing the fielders, It was that home Tun. that he has been trying for all summer, It: was a dandy hit and bounced over the ioundry fence: into the brush, but Bert was home’ before the fielder’ ‘got over the fence. That kind of took the heart! out of Hazelton'’s pitcher, Perry York, who was having some hard luck all Jufternoon and getting peor support. He gave the bali over to Ward Marsh ell who finished the game with a Lt- tle better luck. He fanned Smith who, had been batting prety well during’ the afternoon and the inning ended with a score of seven, | . ' ot “In he seventh Now Hazelton’ rot 5 more runs and Hazelton took ‘three, their biggest score for the afternoon ‘A good many of New Hazelton's rung were due;to Hazelton'’s poor work in the fleld, particularly he infield. None of them seemed to feel ‘lke playing at lenst none of them played as well’ as they enn or should. at : bare * _A NEW DISINFECTANT ‘Dissolve three-quarters. of. 4 pound of “)concentrated lye in as small & quantity of water as possible, “It will ba neces- sary to do. this. several hours before it “his ‘reguived; al the lye should be. old when vised... To’ this iidd one ahd one- half. quors of raw. linseed: of], slowly, | “| sitting: meanwhile! ‘Reep stirring’ un- til a, smooth. quid . Soap Js produced, then gradvially * Add. one gallon of com- gallon of water, Co 1 | méerelal creosol, aticring constantly un-} F til the ‘fluid | “fs * ‘a clear. dark | brown, Use. one. “halt, cup of the mixture fo al: “Send YOUR. case — Watch Repairing. and: Ji ewellery. Requirements Youd To. _ R, Ww. Cameron | | Prince Rupert _ “Build B.C. Puyrolis™ os: ..- Pacific is. Experts said when Pacific Milk in- creased the full cream richness, . _ that the final ‘achievement had , been reached. | Vaccum: backing, if - it could be’ used, would help the . . flavor,’ ‘but, only” dry ‘foods could be vaccum packeil., 4 Pacifie Milk has perfected 2 meth- ‘lod for’ putting this splendid: mallk ; in vaccum cans and the flavor is wonderfully improved: © * Pacific Milk "100% B. C, owned and controlted’ _ Plant at Abbotsford.” 2 B.C. UNDERTAKERS BMBALMING POR SHIPMENT A SPECIALTY & Q te A wie will bring 0 P.O. Box MB0 L PRINCE RUPERT, B.C. ‘ ~ era er ‘J.B. Judge” . Chiropractor Will be at the Omineca Hotel : * Hazelton on Thursday. SS — NEW HAZELTON HOTEL Gus Christianson, Proprietor. “ror teenerneeeninconceneet Henry Motors Lid. Motors Ltd. ‘Smithers, B,. C.: Ford Parts Oi Modern Garuge | a ~ Ford Dealers “Gas Repairs . Complete lithe ot New Cars and Tracks oa emma . - Dr. RC. Bamford | DENTIST | n _s SMITHERS, B. C. Et “Hours 9 a m to 6 p m Eveniriga o - by Aappolntment. a BS | a a A om ater + Sarva ae executed. _ SMITHERS,” 'B. G F the Omfnecn Herald is $2, 0 'a-yone a ee