This Week September 19, 1990. Page M3 TOP STORY _ Continued from Page 1 A commercial artist for 10 years — he had his own sign painting and silkscreenine business in the Yuken for five years — Briggs is a relative newcomer to the tattooing business. He’nly been at it 18 months but he says it’s not the length of time the tattooist has been doing it that counts — it's the quality of the art get ends up on the skin of the client that matters. A certain sensitivity is a prereq- uisite to the tattoo artist, Briggs says. Customers come in with all kinds of zany ideas about what they want on ‘heir skin - it’s up to him to ensure they get the right tattoo in the right place. 2 A careful consultation with the client where he tries to determine the client’s personality is essential. Because a tattoo, for the most part is irreversible, the artist must ensure the work matches the client’s per- sonality. “I consider myself very empathetic 40 my customers. I can usually tell what the customer has in mind. If they don’t have a design in mind, I just talk to them for a while and work out a design that works for that per- son.” Briggs will turn prospective clients away when they're not sure what they want. ® “I suggest they think about it. Go to a magazine store and look around. Get the right pose and get a feel for it. Then come back. Let’s make this for sure.” Briggs says 65 per cent of his clien- tele is female. The average small tat- too costs between $60 and $150. “Semi-custom” pieces make up the bulk of Briggs work at present. A client may choose a design from a matalogue or a book of tattoo photographs to give them an idea of what can be done. Photographs of his own work bolster their confidence in the artist. It’s tough to get rid of'a tattoo. Cos- metic surgery is an expensive solu- t tion to a mistake made earlier in life. iPeople remove tattoos mainly be- | cause they are “ugly.” “They got hit by a scratcher. You’re young - you've just got to have a tat- stoo. Mom and dad say ‘no.’ So, out in athe back yard . . . ‘hey, let’s experi- ‘ment.’ A few years down the road and this experiment is just ugly and they want it off.” y There are 13 layers of skin, Briggs explains. A tattoo goes down into the bottom layers of skin. The top six or seven layers reproduce themselves. When the tattoo is first put on, there is an image from the dermal layer to the epiderm. As time goes on, you view the tattoo image through several layers of skin. The layers dif- fuse the image eventually losing ‘some of its sharpness and brightness. sa Briggs said people with tattoos they _are proud of often have them touched up: Briggs does touch up work on his original work at either no charge or minimal cost, depending on how long : it’s been on. And why do people tattoo their. ! bodies? “I have, in the last month, gotten pinto that question. I've asked just “about everyone that has sat in that chair and nobody has been able to give me a definitive answer. It’s a TATTOO ARTIST Geoff Briggs. originally a commercial artist, believes tattoos should relect the person. He prides himself in taking time to ensure his customers know what they want. Front page. Briggs with one of his recent peices of ar on a cleint’s arm. Photos by CHUCK RUSSELL It’s a piece of art he'll be taking to the grave e is the owner of a piece of art that nobody else can see — unless he chooses to show it to them. It’s an original, somewhat erotic, colorful and he'll take it with him to his grave. Bob Jones (not his real name) is a somewhat shy individual. While he’s very proud of the artwork on his left arm, he’d rather not be identified. His elaborate tattoo of a semi-nude framed by a palm tree with a sunset back- ground. It has taken many hours of tattoo artist Geoff Briggs’ time to date and will take many more hours to com- plete - it’s a work of art in progress. Bob’s other arm sports an eagle - the ultimate symbol of freedom but it’s nothing much to look at as far as Jones is concerned. He had it done in Montreal 20 years ago when he was “a kid of 18 or 19.” Back then, it was the thing to do. Some of his friends had tattoos. He remembers that his mother and father weren't exactly happy about it at the time. He laughs about it now. “They were rather upset,” he said. Jones places no stock in the tattoo he had done for $14 as a symbol of rebel- lion or a sign of manhood. “It was just a tattoo — it had no particular significance.” Jones said he remembers being “scared” about the idea of having a tattoo done. “It’s like going in for a strange opera- tion — you don’t know what’s going to happen. You go into this office and see all these needles and things and thoughts cross your mind; ‘Do I really want to do this?’ ” “The major difference now, 20 years later, is that I look at it totally dif- ferent. I wanted to get something that I would be proud of - something that in 20 years time I wouldn’t be scared to show people. The major difference now is that I look at what I have had done as art, not as just a tattoo. To me anybody can be a tattooist, not everybody can be an artist.” “It’s a classy piece of art,” said Jones. “It’s an original and I’m very pleased to own it. No one else will ever own it.” ART THAT'S ONLY SKIN DEEP: personality extension — that’s all I can bring it down to. I’ve asked myself ‘why am I doing it.’ It’s a crazy ining to do! I love it!” said Briggs. “You're cosmetically enhancing your body. Why do people put lipstick and eyeshadow on — it’s silly but they do it anyway. Why do people skydive or bungee jump?” Briggs sports his own tattoo, of course — it’s basically a tiger on the left upper arm “This was my first one. This was done eight years ago but since then, I've had it rebuilt. It was a horrible tattoo.” Redoing “bad” tattoos is a large part of Briggs’ work. He gets three or four a week that need fixing up. So what's popular with women cus- tomers these days — what are they asking for and where? “The standard places are left upper chest, hips — I think I do more left hips than I do right hips — the oc- casional bum, lots of ankles and the back of the shoulders - those seem to be the areas for women. The arms are the most common tat- too location for men, followed by chest and back of the shoulders. There are some areas of the body Briggs won’t work on. He won’t apply a tattoo to anyplace above the neck. “I did it once and I don’t like it.” If they don’t already have one on their hands, he wont apply one there either. “As time goes by you get too many people coming in saying ‘how do I get rid of it?’ They say they did it when they were young, ‘I wanted it then but I definitely don’t want it now. they say.” And the guys who get the name of their loved one tattooed on their bodies? “It happens. They ask for it but I try to talk them out of it. They end up back here asking to have the name changed.” : Briggs tells the story of one man who had a tattoo done, then, as an afterthought, asked for his girlfriend’s initials tattooed in a heart on his buttocks. Two days later he came back, asking to have the initials removed. Filling in or disguising the letters with some “squirrely little designs to hide it”? are how Briggs solves these problems. “I can’t even count the number of names I’ve taken off.” While Briggs considers himself quite liberal when it comes to judging a potential design for good taste — he does draw a line. “Tf it’s downright sick, I won’t do it.” “I had a guy in here the other day — I played around with him for half an hour — he wanted a swastika on his forehead. I wanted to see how much he was willing to pay for it. I think I got him up to about $500. Then I said ‘not a chance — it won’t happen —I won’t sell myself out.’” Briggs has to deal with all types of people in his business, even the “radi- cal, skinhead types.” He welcomes them all. “T get quite a lot of the street kids in here — the majority of them are great people. Some of them may look a little funny but they’re still nice people.” Continued on Page 7