Progress

Workwear World

Selection fine-tuned to Peninsula’s needs

From forestry technician in the
Kootenays to proprietor of a cloth-
ing store seems an unlikely career
move at first glance. It’s less
surpnising when you discover the
Store specialises in outdoor and
workwear.

For Doug Bateman, owner/man-
ager of Workwear World, the joys
of a locally-owned and operated
business, coupled with the buying
power of a franchise outfit with
150 stores, ensure that the futur
looks bright. :

Workwear World is Sidney’s
popular Fifth Street retail clothes
outlet specializing in rainwear and
outerwear for work and leisure.

Bateman’s interest in the fran-
chise arose from his satisfaction
with purchases made in Workwear
World stores for work and leisure
and, even now, he says the only
drawback is that Sidney is so far
from the bush and he can’t enjoy
the pursuits for which his clothes
are designed.

In business since October 1990
when he took over the year-old
franchise, Bateman says the Sid-

Marina name
baffles some
as pariners
buy Menzies

With the name Anchorage Mari-
na, one might expect this Sidney
operation to provide berth-space
for boats. On the contrary, howey-
er, the landlocked company spe-
cializes in marine sales and ser-
vice and for many years operated
as Menzies Marine.

A partner in the business, Jim
Cascadden, explains that the name
goes back over 40 years when he
and partner Rick Rispin were
applying for a company licence for
their business in Nanaimo.

At that time, they could not get
the name Anchorage Marine and
settled for Marina. Hence, the
Sidney company they took over on
April 1 also goes by the name
Anchorage Manna.

Between their Nanaimo opera-
tion and another in Campbell Riv-
er, Cascadden and Rispin had
extensive experience in the sale,
maintenance and repair of pleasure
power boats before taking over
Menzies.

Cascadden says the interest in
Anchorage “has been great so far”
and they expect to employ up to 10
local full- and part-time staff,
including a number of former
Menzies employees.

They are currently in the process
of hiring staff, including up to five
or six for the mechanical service
end of the business, who will be
trained by Anchorage. Cascadden
himself will run the Sidney busi-
ness full-time.

Having bought the business as a
going and profitable concern, Anc-
horage Marina will expand and
increase the number of lines car-
ried, as well as parts and accesso-
Ties.

Their specialty will be in carry-
ing a good number and range of
Sea Ray power boats, recognized
as the best in the industry with a
range from 16-65 feet.

At the moment the change of
ownership is proceeding smoothly
and, despite the likely calls look-
ing for berth places at the ‘mari-
na, the new owners of Anchorage
are looking forward to trading at
increased profitability within a
short time.

ney Workwear World shop consis-
tently ranks in the top 10 in the

franchise group — thanks to a
Strong belief in medium-priced
quality goods and excellent ser-
vice.

The retail business is “‘very
different; much more mental”
than forestry, especially in that
you're always “bringing work
home,” if not physically then in
the level of worry, Bateman said.

The store policy is “satisfaction
guaranteed” and, to the store’s
five professional salespeople, that
means that if customers have a
problem with a purchase they can
bring it back and Workwear World
will “fix it up right.”

In sales are Anna Pearson, Lor-
etta Alger, Kim Weber, Karlene
Cullis and Irene Dunic. All of
them are local and all have a
strong belief in excellent service.

They also have quite a say in
how the store is run, what stock is
carried and how it is presented, he
says.

This commitment to service and

Today... Tomorrow... Always...

the store’s pitching at the lower to
moderate-priced end of the market

has enabled Workwear World to
tide the recession well and busi-
ness is described as ‘‘excellent.”

Despite Workwear World being
a franchise, individual stores have
a lot of leeway within a loose
franchise organization, says Doug.
At a local level, and with consider-
able staff input, managers fine-
tune stores’ selection to the needs
of local customers.

Meanwhile, head office provides
the stores with the cost savings of
greater buying power than if they
were independent operations.

Head office also coordinates a
common, coherent advertising
Strategy — again enjoying consid-
erable economies of scale — and
provides management and mer-
chandising assistant as required at
store level.

Bateman feels good about living
and working on the Peninsula and
describes Sidney as “probably the
friendliest place I ever lived.”

He serves as a director for the
Sidney Association of Merchants.

TheReview

Wednesday, April 29,1992 — 11

Private business help people
io recycle on the Peninsula

Complete information on recy-
cling all types of materials on the
Peninsula was recently published
by the Capital Regional District in
its Recycling Directory. It includes
information on recycling facilities.

But the CRD’s recycling drop
boxes located in each of the three
municipalities cannot handle all
materials that can be recycled.

As well, the CRD Blue Box
program is restricted to picking up
newspaper, tin and glass of various
colors.

The recycling directory lists pri-
vate businesses in the Greater
Victoria area that contribute to the
recycling initiative by accepting
various materials. Some busi-
nesses charge a service fee for
accepting goods to be recycled.
But others accept plastics and
some types of metals without
charge.

The recycling facilities operated
by private business on the Penin-
sula and listed in the CRD Recy-
cling Directory are listed below.

Hi-Rise Salvage Ltd, Veyaness
Road. Buys and will pick up all
sizes of vehicle batteries, alu-
minum, transmissions, brass, cop-
per, radiators, lead, cast iron, stain-
less steel. Also, all sizes of tires at
reasonable rates. Phone 652-5663.

GLAAE

GORDON HULME LTD.
_ Professionalism You Can Count On...

For All Your General
Insurance Needs...

* Home
* Auto
Marine

*
* Commercial
* Travel Medical

Committed To:

Personal
Attentive
Service!

For 80 Years/
# 2444 Beacon Ave.

LES LESTE BEE

FRANCES _
O’CONNOR

Ron’s Disposal Ltd., Veyaness
Road. Drop-off box for clean alu-
minum; drop-off boxes for coru-
gated cardboard, bond paper, com-
puter paper. Drop-off boxes for
plastic containers with recycling
numbers 1-4 only, including plas-
tic milk jugs. 96-gallon recycling
containers for rent. Phone 652-
6242.

Peninsula Removal. Provides
removal services of any amount,
including newsprint and card-
board, at a reasonable fee: free
pick-up of batteries. Salvages
material except automotive. Phone,
655-1808.

Brentwood Shell Service, West -
Saanich Road. Charges $1 per
gallon for taking motor oil. Phone
652-2122.

Gurtons Garage, East Saanich
Road. Charges $1 per gallon for
taking motor oil. Phone 656-3939.

BFI, Kirkpatrick Crescent. Pro-
vides containers for storage and
removal of corrugated cardboard.
Also, asbestos removal; pick-up
containers provided, service
charge. Phone 652-4414.

The CRD directory is updated
regularly. For additional informa-
tion, to get a copy of the directory,
or to add to it, phone the recycling
hotline at 360-3030.

HOLLY
CRITCHISON

RENIERO

Your Insurance Broker
Understands