THE OMINECA HERALD, _WEDNESDAY. avGusT 31, tu

@

”

——

About Rea ders. :
And Writers of

Advertisements

a

ITS A VERY OLD STORY—the story of the man who put ina

great daily newspaper an ineonspicuous 2-Lline ailvertisement ‘as
fellows :—

Cats Wanted—§$1.00 each, before
9am. 16 Major street.

He put in this advertisement to prove to a doubting friend that
the public reads advertisements.

You can imagine the doubter’s consternation when the saw next
morning 2 streetful of men, women and children, each with a eat.

Whatever you yourself may do in regard to the reading of
advertisements, know this: Everything printed. in a newspaper
gets read, and there are many who read every linc—news matter
and advertisements—these with lots of time and curosity.

The company or firm with something to sell—something which
thousands of persons can buy—wouldn’t be very wise if it _pub-
lished on inconspicuous advertisement. The right thing for it to
do is to crash in on your attention, by publishing an advertisement
which everybody is likely to see. .

- Its job is to make you—a “normal MAN oF Womun—see its |
advertisement nnd ‘to make it so interesting that you'll read it.
Then the advertisement must be persuasive. Also it should incite .
you to take action,

Of course some advertisements—those of lucal retailers—may
quite proprly give prominence to prices Their job is to direct
you, vather than to inform. or persunde you; and to stir you up
to quick action,

"The writing, designing and illustrating vf advertisements in-
tended to catch attention, intrigre interest, convey information,
be convineing, breed desire, for what is advertised, ani incite the
reader to purchase are highly specinlized jobs . - ‘

if you want to know just how difficult is the jeb of writing an
aivertisement which would get 100 marks from a competent judge
try. to write one—about a vaccum cleaner, @ motor car, a writing
ink, a child's shoe, or anything else, limiting yourself to 300 words —
or less... .: °

’ ‘This advertisement is sponsored by the Canadian
Weekly Newspaper Associaion

i The Omineca Herald

_ NEW. HAZELTON, B whe

; Published Every Weduesday
C.' BH. SAWLE on

. | Advertising rates—£1.50 per inch per. month
reading notices l6c ber line firstinaertion. lhe ber
line each eubsequent ingertfon. ‘

‘The ‘eciston of the: ‘Hospital “Board
te discontinue "the training school for
nurses’ in connection with the ‘Hazel-
ton - Hospital will make’ a big differ-

as the’ ‘Young ladids in: training were
always available for any “social “fune-

the entertainment, Of “recent Year
there have been 80° many. “ot these
young ladies, that when ‘they ‘depart ‘In

greatly mised,
* They are going ‘to, a hospital, lox
ever where they willbe Ziven as Bo
a training as they were setting here,
and in the long run they will be as ‘well
off with the ndded adv antage of being
where they will get eyen a wider ex:
perience, it not: in nursing, at least. in
life. - _ oe

ee
- According to the guess work repor,
published 4n Vancouver: papers ‘abou
the only. man in ‘Vietorta or in British
Columbia Who . is not Wworrylng about
the fate of the government, -and who is
showing every confidence in . British
Columbia, is ‘Premier Tolimie. After
all he is the head of. the. government
nnd the man. responsible in the, first
Dlice. He also happens, to. be in a po-
sition ‘te mow things, and. because. he
does not tell more than he knows, as
the Vanecourer * papers “would like, | he
is being’ attacked. wight and left. An
old: saying is, “Brerything- will come

PUBLISHER

ence in the. social life of the community |’

tion and they. Were always Willing to}
tnke thelr full share in.the work ‘and |.

a month for the south they will, he

-a delicious “

Be
a
petites

“h B

"Flavor —

KELLOGG's Corn Flakes have
wonder” flavor dis-* |.
covered by W.E, Kellogg anid’
never ‘successfully. imitated by.
any" ‘one e elses ‘.

orig?

Value —

About» io .

|Fresiimess |
The minute Kellogg’ 8 leave thie
toasting ovens, the flakes are.
completely sealed in a WAX- .
TITE bag which is placed in-
side the red-and-green. pack-
:age and keeps every flake fresh
and perfect. It’s-a patented
Kellogg. feature! .

out in the wash." Bit” the: Vancouv-

ver papers will not be allowed to turn
the wringer, we

"The. falacy’ of the policy. of the’ Gan-
ndian National, ‘Railways for the pas
nnimber ‘of Years jin sacrificing all th-
test of British Columbia to- buiid. up

day that offices are abolished . or mer-

Your Dollars Will Go
Further at EATON’S

Your dollars will go further at
EATON'S, as_all items in our Fall
and Winter Catalogue present the
utmost.in value, -Low vise Will be

order of the aay. ae

Quality has no i been ascrificed but haa heen .
baintalned an

in

a from igs ita tha more
vaio ig chagee tin ata the naual
ATON quality.

The EATON Catalogue will prove helpful in
determining ae most & peas to your fanoy

and needa, and thin big book containg many

r Specials of exce| tional merit. Wostern *
nae a woul 4 Go well ‘ti to consult this book ff.
when daking a Purchase :

18 OUR YEAR BOOK
containing the heavier lines of -houscholi..

Beet : Hed, Pricea in this
sae mgood until Shwusey tho ode fae

t
ge J

oT. EATON Ce. | ”

WINNIPEG v

8, 4
iF E NO ECEIVED COPIES
ki ABOVE Amt or if your co) y
ent Boo! ea become host or muti

ee copy gopler
“fated, bei a) oe alc Mill "he os

Fou -

CA NADA

4

*

{Of & merger.
of the: province ds done in Vancouver i

a ter a Jong and hard. illness,’ “The ‘ate

. Mra, | Chas. vp Mitehed

Vancouver is being demonstrated eacl
ged with another office. -

prairie gains in importance in the cage
‘The bulk of: the business

il any man can Jook. after one “office
and a Superintendent is ‘not’ néeded.

Sey eral. people in Ter rice. and the
immediate vicinity have been fined for
having fame in thelr possession out: of.

can ment.’ ‘or foul or birds, and have if
in thelr possession ont of season This
alsn apples ta grouse.. A Berson fs no:
sunposed to Kill so many, grouse thai
they cnn not eat them all during th
open xensen, Canned erouse is not al
low ed by the fname acts

ARTHUR EE, RALPH PASSED | away

eee

Chief Tie Tnspeetor on ‘¢ ‘NW. OR. was |

: Well Known Along : the Line 8

BY

Dobbie, Chas, Monk’ and a. nuinber: of.
ather Canadian ‘National Railivay men
who are connected with ‘the tie depart-

‘}ment, went. to Prince’ ‘George on Satur: |:

duy last to attend .on: Sunday thé:fun-
ern: ‘Of ‘the late’ Arthur: Bp, Ralph, chief
tie inspector for thé 0. 'N; “R; who died
at bis home-on Frindy morning. last’ af:

Mr, Ralph ‘wis 29 years in the ‘tie’ de-
por tment , with riflways’ and for. ‘the
Inst. dozen: yeura his herdquarters have
been at’ Prince George. He. was. well
known along the | ‘Line’ and well’. ‘Uked,
He had a.- eheerfinl,; disposition : ‘which
made. him: many . friends: ‘He Ass: ‘Burs
vived by: hig Widow? a a two.

bi

i nd Mrs.! Chas,

[tie fa a

British Col-|-
umbia looses the head ten ‘and the}

season, . A person, is’ not allowed ‘te| fi

Austin Goviienougn, Ww. 8. ‘Hetizy,. Pr. ;

sisters, vo

: Wright,’ both; residing. ny “Montreal. He
[eee cpa ‘Queboo..fiftys"yenrs: ‘ago,
inka “ntti

Kellogg’s Corn Flakes’ are

among the most ‘economical
‘and conveniént'of foods. Guar-

anteed by W..E, Kellogg: “If.
you.do not think them the very .
_best corn flakes you ever tasted,
return the empty red-and- ©
green package ‘and we will re=

Kellogg in London, Ontario. .

“Gity Transfer.

we fot

sé in os eet

“Taxi and Transfer Service
At all I hobes,
Say

W: B. Leach,

k LAY de! iad “Het

fund. your money.”. Made by |i.

“Rmlthets; B. G - s a

Owner ae

ed from “Brince h 3 On, tay, ;
Mr. greiner home Sun’.

OW ately Repairing’ ‘and
ae mine] elisry Requirements

_ . To: ee
R W. Gmeron
_ Prinee ‘Rupert, -

| Bata BG + Paso

Write Us".

tad

ware

Pactf c Mik levee

‘ince vaccum preked Pacitlé Milk
Was introduced we get many let:
‘ters from women who like. its nic-
er fluver, . We invite you to write
Hs, particularly fre we- glad ote |
hear from mothers wha must Ox

- reise. strict economy in their: Gud}.
-ing and infant: feeding. Tust wer

to: oe tee se .

‘
:t _
'
a

- Pacifie Milk

100% B. ‘G. owned’ and ‘ conttalled’
“Plant at | Abbotsford.”

a2.

B, Cc. UN DERTAKERS.

EMBALMING FOR SHIPMENT A SPECIALTY —

A wire
‘will bring w

BO, Box 48
j “PRINCE RUPERT B.C,

me, wok Tabs

1

iB! B. J udge
* Chiroprae.

; Will ibe at the Omineca Hotel My
Hazelton. on Thursday

NEW. HAZELTON

HOTEL -

- Gus Christianson, Proprictor

_ Smithers, B. C,

on Parts Oil

Ford Daulers 1
Muderh- Garage

Gas Repairs .

ry

le

Complete line ot -
New Cars’ and. ‘Trucks

ac ae aI,

r. RC: Bamford

DENTIST
3 | SMITHERS, B, Cc.

Hours 9 a mito 6-pm Evenings
by appolntment, —

! cle aE mastiy -

Prt

ROGET a

re]

.B, C. LAND. SURVEYOR.
vs. Allan“ Rutherford .

: ‘T, ne

- Bnrtinne; | BC

Henry Motors. Ltd: Bo

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