PAWS CEARARUUUERUEETUORUEUN009000000000040604000240004
VAAVOE000059000000000000000600000008 MALVLV

The Hditoriais...

BABANA12272:

TQVVRAVUACDEUW 2072090 994.243954002904
CUVVARUCRDAUREURUREBSRUTERTE VERE

ON OUR BALD HEAD

| EVERY e evening in Paris a completely bald man, hired by

an advertising. agency, is sent to.a different theatre.

“He sits ina front seat with an advertisement: inscribed in
~ black letters upon the-back of his head. Managers of the
. theatres have tried to. keep out this unwelcome patron as

oF tending to distract attention from the stage. |
The stunt is similar to that used a generation ago by

a British manufacturer of a nationally-advertised proprie-
tary medicine. He took the entire front row in a London
‘ theatré and filled it with bald-headed men. Each man’s
. head had painted on it a letter, the whole forming a
sentence boosting the product.

Of course, these were merely stunts. They probably
built up quite a lot of adverse publicity. When a patron
goes.to a show.he wants to be entertained, not to read
‘advertising messages. The proper place for such messages
is in the local newspaper. There, properly displayed, the
message may be read at leisure.

We. invite your attention to our bald head.

. THE VISITOR INDUSTRY

THE Canadian Association of Tourist anid” Publicity
: Bureaus has issued a neat booklet entitled The Visitor
“Industry, -. The title embraces the whole field of touri ism,
andthe booklet gives much valuable infor mation and advice

‘to those who. ¢ ater to visitors.

A foreword. by E.G. Rowebottom, Deputy Minister of

os Trade and Industry, strikes the keynote for the booklet:

“Let us take nothing for granted,” writes Mr. Rowebottom.
-."The Visitor Industry did. not grow. of itself.”

Of the facts and figures contained in the book, one of
- the most enlightening. is the. following paragraph:
“Within the next five years, according to-some of-our
keenest Canadian students and analysts of indus stry, tourist

_dollars will make more jobs for Canadians than any other
phase of the country’s economic life.”

-The strategic situation of Sidney lends itself to develop- a
ment to the. Visitor Industry. During the’ summer months -

.. thousands of travellers. arrive here, via two ferry lines, the
o Airport: and private: yacht...

_ = Commencing May 2, air line flights: to Seattle ‘and Van:
«couver ‘will be doubled, ‘the Steveston-Sidney Ferry ‘will
_ resume operations. and the traffic on. the Anacortes ferry
“will approach. its: normal peak.

ing up and: beautifying this ‘port: of entry for’ tourists.
- One of the most. depressing’ sights, and: one which: has.

waterfront. approach: to Sidney:.”

ion: of: the ole district from: ‘the: ‘approach, it therefore
eens interest: that our approaches™ be-as.

A110. 'Goverament: Street
: » (Near: C.P.R, | Telegraph).

ae FEW GIFT SUGGESTIONS:

PERFUMES — ATOMIZE IRS — SETS Or
TOILET ARTICLES COLOGNES —_
MANICURE SETS, ~. VIEW . MASTERS:
AND REELS — MOT RS DAY MO'TTOES ge
TRAMED: PIC ¥ ne Mate path ee

OVE tLY ASSORTMENT —
“OF MOTHERS DAY CARDS 7

Nationa, No, oe 6.25.

There. is:no: place: in’-our: future: scheme of ‘things for :
ramshackle. buildings, paintless- lodges, ‘woodshed: camps —
and: dirty. service stations. We must. do: our share in clean- m

National, No. aati .

teams eames Aen cmemnetelenince

The New Diesel Locomotive

_ Road tests now being: carried out by: the Canadian Pacific Railway. with diesel- electric. locomotive: 1501
if successful-may revolutionize railmotive power in.the Dominion.” In this layout. (left), the. engine’ is -*
leaving the Farnham; ’Que.,. yards on its’ first test, ‘hauling 40 loaded. box cars, with Engineer N.: Roy (top:
right) at the throttle in ‘the spotless. cab,: while: Operator - W...B: Patterson (bottom® right) works at...the -
only.‘one of ‘its ‘type ‘in: North ‘America. .
designed ‘by Canadian: Pacific’ technicians, gives a ¢ omplete’: picture of ‘the: performance: of. any locomo-. ©
tive through a’ complex system of ‘dials and: automatic recorders. . Following: exhaustive tests on the heavy-:
> traffic Farnham division; 1501 -will run on the level: Winchester. ‘atibdivision of ‘the: ‘Montreal-Toronto.
; main: line: and. on, the curves and: grades ‘of the: Laun, -entian division :

been. adversely. remarked : upon by: many: a ‘Visitor, “is: ‘the. 2

‘chronograph -table’of.:the C.P.R.’s dynamometer car,

‘The’ ‘visitor to. North Saanich ° recéives. ‘his. first: impr es- ot

: iS =i shudder erat to: think ‘that’ the very” young’
2 are ‘ earning. that. a: ‘strike: malehe get. results.
can ‘so ensily” he abused,

a The ‘dream | of every. az man will ‘come true: soon. Within: five
years,” say engineers, ‘silicone, lifetime: finishes: “will, be: so - ‘developed. :
“that you. can throw. away. your polishing. rag: “and stop: ‘Worrying. “The:
silicone: paints will: retain: their eolor-and: gloss: permanently. on: gute, ;
Tanges, eter “Brighter. anc clearer: "
‘The dyeam’ too, of:many. a. plain: lass i is about.to materialize, > ; A new”
4 fabric: ealled: Gantron, ready. now for manufacture, captures the sun-.
-_ light, and enhances the color. value of. the. garment... ere oY
“Bathing suits,” “for “histanee, ’ stand ‘out’ like ‘the woll-known igoya
« thumb,” visible for: two blocks. ‘The material dvies almost at once after.
: teenie ‘Yipes! ©
VAAN

olors ‘are: being developed,

A "Seng of Maytime

‘Come away. lass to the meadow. sweet,
Songbirds ‘gay are-singing,
‘Where the breezes softly blow,
Daffodils are swinging,
Let us wander where the brook,
.- Rippling. o'er the shingle, De te
o Sings: the sea a bridal song,
- Ere their: waters mingle,

Come! ‘oh. my ove: lotus haste away, 7

“ resthe morn isvovers
“Inctho fields. be-pearled: with’ dow,
Nods the sweet green clover,

» Youth and: love are’ ours | today.
Why. not, then: together,
4 cup that: ‘Cupid: brlnga: Bs

e- sole. oppring. weather? = alae Gare,

froneinne tines ’ A tetialiadl atesturindartrahertne’

[THouging Fon
- TODAY. .

Tha: Saekor,

tt makes me laugh ‘Lo-00 asia
> happened. to my own grenoration,

how. wo got kicked around, how
“ML security ond eontinulty went

out af dur lives, haw wo were.

entupulted far and wide. Giving,
to ua, has heeomea somothing Hko
an extended vialt in the fun house

“or where we ara: proinir We aro
Jugelod-and- rattles

“pummeled and rollgad and knoaded,
 Welrguhitcover thé, oad, awun in.
olbgy celreloa, thos grovnd give
; hawaii: iy “teat” the “flvar ore

eu volves the .colling: dropasdown on
na, and Kame times: we have. ©
teanhle: “knowing, what's: ‘the: top pe
nnd” what's dhe bottom of. tds...

“eragy mei “Phe best we ean do

cody ta: grat & few: ood ugha ands...
dike dteall: in fan’ heeanse™ we

7 know’ that atelaai wo must: roach

the door with the sign: EXIT.
Man. belongs to the eollucting

: SAANION PENINSULA ‘AND. GUL Is ISLANDS REVIEW

“This ‘car,

“the word. “strike” £83

hoe " : poy

= “Ww HN. we. were
4p ain't. hay" wi
“saying thatthe: money" tnvalved: wai: ue

at a second-rate oinusement park,
“Aa not up: toowhat: weeare doing”

tang, dropped . -
through trap, deura, pushed alead, ae

you -hold for

and now.

AWE’

1209 DOUGLAS. ST. (Scollard Bldg.)

A Remembrance of

STERLING oILVER

A wonderful gift for a Wonderful Mother—
especialy appropriate in the pattern of-her own
‘choice, An incomparable expression of the love
her. Our collection is outstanding
and you will find the pattern she wants here

Place SETTINGS include dinner knife, fork,
teaspoon, cream soup spoon, salad fork, butter
spreader, Priced from... elle eeeeeeeeecee eee $19.75

Little & Taylor

Jewelers

Rs RCRD NED

ARRAY

DONT. F ORGET

“sIDN EY ROT sey a

ANY ARTICLE MUCH

IT Es

SAN

AM SATE Wye ot

really: important,
We'll wager the man ‘shi {

isalot of similarity between the hay
in his. mow and importance: money

aye Mouey inthe hank. -
Por the wise farmer stores hay

not just enough fora mild winter,
but. enough: for the longest, most
severe One,

And the wise saver provides not

Ps only f for the P expenditures ho plans

7 Wiser te ‘mamugenient “of

M. \ r SON, Manager

Ww bit younger:

G 5812

eile one REVIEW ADVERTISERS

- an wane _

C@ ow > E68 & &@ © ew oi: an ae

i
H
i
I
l
q
t
i
j
i

Oe ae for muney fo spend wisely on 1 worth
while. things... hut for the unfores
oo seen emergency the inexpeetend!s 3P

. Opportuniry, a © va
~ Durtogcthe war yonrs, nearly. halt:
2 million more, Canadinng r realized: Eales
“that's Seu aside money in. it SAVINGS poe ue
decount aC tho BOM Was sound) |.
commonsense—like. the farmer puree)

ting hay in his barae That makes n-

os awilHon and ahalt ofM depositors 7
coined

“the phrase” Was ROTH farmer, Boe.
“ cause.a fariner would see that dere”

os following & policy thacisavonce in ©
othe hese interests ofthe individual’ —

“depositor and in the. best interests .
“of the nation,

Por money in the bank. doesn’ t lie .

idle Te works constantly in avo
ways, It works for the saver and it
works for national Prosperitye=proe
vidinig, by loans anil investment, the
capital that creates employment, It

helps to produce goods ,., 1o. pros”
Meg prosperity, a :

-Gayerament Steel - Branch

OWA, I, C

CIN CEVERY. WALK OF: LIFE: SINCE WT

‘Tam Wished pi wind veh