32_ PENINSULA NEWS REVIEW ____ BUSINESS _ ; Wednesday, October 21, 1998 ae Bad times make a buyer's market The Peninsula | -pesiny a \peidrdildaraen downward bias in the eq- Given what has happened in the markets there are some very inter- esting opportunities developing. A common mistake investors make is to confuse the stock price with the value of the company. The stock price is a function of the earnings, the outlook for the company and people’s per- ception of the future value of the. company. The. actual value of the company is a function of much more tangi- ble items like the company’s ability to earn a profit, the about the inability of in- penetration rate in their mar- vestors to “market time”. kets, the dividend they pay their invesiments, I am not disputing that mar- and a myriad of other factors. ket timing is an imprecise artat best. There are times - like these - when many ex- Having said that, if you were in the market for cellent companies with solid earnings are trad- a car and the price on the car that you had in- _ ing well below the actual value of the company. tended to buy declined, would you not buy itjust That is the ideal time to buy the stock. In effect, because the price was lower than when you many good quality stocks are now on sale. started looking? Of course not. The same applies As always, one needs to assess their tolerance to the stock market, If you truly are along term _ for risk, be realistic about their time horizon and investor, would you rather buy-stocks when they » _ exercise caution when selecting their next in- are at their historical highs or when they are . vestment. trading at prices well below their highs? The an--.- . Keep in mind however that opportunities are ~ gwer is obvious. be rarely clearly visible without the benefit ofhind- ‘I would suggest that this is the time for seri- “gight. The trick to successful investing is to be © otis investors to begin seriously looking for _ selling when most people are buying and d buying ~ stocks that they would feel comfortable holding — when they are selling. ® ; uity markets has created Ne VW S Re V f eC W some very-interesting oppor- ; tunities for the astute investor: PRY etn, y WN . While it is sometimes difficult SERVING THE SAANICH PENINSULA SINCE 1912 to see the forest for the trees, the time to buy stock is when the markets are down and all of the news appears to be negative. Both, of these condi- tions’ are. clearly. being met in today’s investment environment. Numerous articles have been written The Pantry proudly presents A BOUNTIFUL SELECTION OF SEASONAL FAVOURITES, PREPARED JUST THE WAY YOU LIKE THEM! ae Ralph Sommerfeld, FC.SI, we Senior Investment Advisor as Tel: (250) 655- 2320. x uld be résponsible for adiminister ring. . and controlling the operations, along. with seve i eral questions around funding. . = _ Judy Reimche ae ; Peoineil2. News Review © GREAT FALL MEAL DEALS ‘ “Ror example,your choice of the - ‘Pantry's special oven roasted turkey or fae: ‘foblem that the Capital Regional District has” “have now set up the enabling legislation. Now | ~ roastbeef dinner, complete with a slice - been looking at. it’s up to the municipalities or to a private opera-. of savoury pumpkin pie, for just $7.99]. . “CRD spokesperson: Larry Resnick spoke to” -tor to get the program in operation. ee ny Be Py ae mE Sidney council at its committee, of the whole. In the meantime, municipalities ar are watching - meeting on October 5. He told council members. an experimental operation in Oak Bay to assess - aa rie a that, upon the request of the municipalities, the the environmental safety and cost effectiveness September 8th: |. CRD has come up with a bylaw to deal with com- of its composting program. Another site, at “til October 3ist. ~ posting operations. William Head, has been held up as a possible op- ae Sidney had, last May, questioned where sites eration for municipalities, As it is a sealed sys- arenes ee weed ; would be located, who should do the roadside tem, it is odor-free and has other options attrac- Cypha, pee ees —— pickup to take n vaterial to.the composting site: tive to municipalities such as Sidney, vies - FORA LIMITED _ TIME ONLY! eg Ng ay aL , SLE UAE PREP AR OIE tee MAY ts PR a “ST.ELIZABETH'S | : i fh ST.JOHN'S ag ST. ANDREW'S fe He Roman Catholic Church \ IO BE SAANICHTON =A UNITED CHURCH "Zale ANGLICHY Ch : a 10030 Third St., Sidney ST PAU r si 1973 Cultra Avenue et a: 10990 W, Saanich Ad, B OBC Ste “hah cul I Holy COMMUNION se vsissernusan 08:15 0. {oppositn Duap Cove Schoo!) AR WORSHIP AT UNITED CHURCH yi 10: 00 am. Family Warship Sorvico i is Holy Fuchs iff By Saturday Mass,...... 5:00 p.m, . f AS B Sunday Mass... 10:30 a.m. BB iy Sung Eucharist ~~ Sunda bi ' BB esrieieere | a: . . ti ay School Claseon ' Taaly Cucharn \ : OUR LADY oF A GOOD NEWS SUNDAY on Sunday vr ‘ oes " 2 “ov Bou EO BN i i i ; f tle Wy Roman Catholle Church MAKING BREN 1000 “T SAANICH PENINSULA ST. aaa , Ve) | PRESBYTERIAN CHURCH. ANGLICAN mach i 7726 W. Saanich Road ALL THIN GS , : : ahi Gorvices a 792 sen Driv, Breniwood Bay mM. 9206 KSaanich fed. avin FES Geahes fe Moran? yrner ry Dros or Mass Bi 30 a.m, UN E W. 10:00 am, EVERY SUNDAY | am GAANICHTON/URE At 4, Char! chy & Nu : GUN 10:00 A.M ssn Worship Y root for all age MUASERY, SUNDAY BCiHDOL BUNDAY SCHOOL & NUNBEAY Be Vans srseeenaer-a [AN day Bcho all auch © OFFICE + 656-7433 | HOC fA 0104 m ' ee re ny A RE TORY 652: 1 Q 00. bi Sunday 5am R104 m, Nt AND YOUTH MINIG TRIES i Como Valn Qur Growing Fallowahip ; ieee Ce i du 1 COUP i i ra ; 7 p t naan wr 1) ait ath am OW irae, LR RC coos. + Kid's Club tawanay ; "i sais hi hie CLAN vs “HOLY — “By The Word: Rev, Stove Horshay ANGLICAN CHURCH @ tho Musle: Martin Jamos iW, Saanich an) Mills Ade: a BY 8:00AM. in wir yainoninsleUCNAngl (BAG) i far ard UAL AON COMeet,, Hi 9:00 AM Fail Sovee 8} Sunday School y.. PASTON ec HE 0:15 AM. nnn Chara Soto “2723.00 A lui REV, 608 BAILLIE 686-3223 i ‘Royal Oak C hristian it Sp ritualist 1 vhurch | LOCATION . 6074 Paid {wy EVERY BUNAY i oh | “FRUAbow (You Co Wha i q MONTHLY> foniara' Ministry (801) * » Man's Pollowahip +» Wonten's Pollowanip | ATTEND THE CHURCH an } Af OF VOUR CHOICE: THiS SUNDAY | 1 v4 Mt One ; Fith & Malaview, Skinoy bon a “Compost happens = what to do with itisa |” -The.CRD's answer October 5. was Faery” _ peda ee 3 ¥ 7 - a8 83