Douglas Mackay & Co.)
 Wietoria) Ltd.

With office located. at 1214. ‘Broad. St

in’ Victoria,are’ “general ‘insurance |"

“underwriters. and specialize in

automobile insurance, | represent-
_ ing only. strong and reliable com-
Uo panies. .Mr.:T. C. Mackay is presi-
* dent of ‘this firm.and Mr. A. C. S.

Pitts i is secretary. ..

“With: ‘the notable increase. in: auto-
“mobile and truck traffie from year to.
_ year,. the necessity : for insurance pro-
“tection: becomes: "greater. and greater.
‘What’ with the’ noticeable trend to-
Ward ‘businéss specialization ‘in. every
branely of commercial. endeavor. it be-
hooves the thinking publie and. motor-
ist to: ‘consider the: importance of car-
.-rying “suitable coverage. and... to

“patronize. a firm: who have made-a
“Careful survey and:study-of i insurance
: applicable. ‘to this special field. -

~ There: are.-five forms’ of ‘coverage
in -eonnection with ‘automobile. insur-
“ances: .First,. -your ‘being’ covered for
cany, personal injuries you may. “do to
“the: public whichis ‘known as‘ “public |
“Hability. : Second, your’ being covered
for! any damage you ‘may. do::to- the
property: of: others ‘such“as his car,
_ ete, and which is known as property
~ damage. - Third,: your being. covered
‘for damage to your.own. car which. is
known. as: collision, and ° lastly; your
being .covered against fire and theft
for any damage done to your own
ar-by: fire or theft.

Of: these: forms the: publig’ liability
and: property ‘damage’ ‘are :of: primary |
importance as they. constitute your.

“unknown. ability”. . sand “in : these
‘days © of -congested : traffic and: ‘legal
litigation for - accidents: resulting on
the highways,: it. frequently: happens
. that:; the’ own f..a_ motor “car “is
3 faced. With -a® claim: Wwhich® runs into
ihe:; thousands-~ of. dollars cand: come,
pletely. overshadows any ‘asset: he’ may
have .in “his. own. ‘particular vehicle or
any: ot 12 asset. che: ;

erages AV AS: |
re, placed: in a--respon-.
sible” ‘company telieves ‘the car owner
of ‘all. ‘worry: and responsibilit

: ia). Ltd. makes
p sible th prompt'settlemént:of. -any,
ndall laim lad :

: nada. and! as:the, a
vance: of the periods’ ‘have marked im-
“provements “in:

: these up-to-date methods ns ranialy.
“as they have..been.approved by? the

osnecially active. aloneethesn fines ‘is

“avideanead Wy me modern plant, they -j

~conduct,° >

ay Martimer, & San’ snecialize in

individual designs. which-are not: due,
Micated in any, headstone or memor- ).
he 'g

They. have ‘
ae “firms: that

inhlot {
lend a, lint

expecting. non:
0 abowe Me should:
SAO!

They, rive: ‘alyto’ tt
tae and: Teananta
isp ion: with: athi

; ‘ {

recone ot Ane Joading “enterprises: ‘of
Vietorin and to say that they’ have: als
wives heen eminently fair and ‘honest
cpnd thiatethew have won? for theme:
ralves the: reputation sof being: one of
“the lending firma cengared ine this
“anecinl deh af endeavor and ©
Povit. the cadvantages of. transneting |
at ainess, with: Mears: eed

ved

“(Conttnned from Pare ¥ aww)

Aa, enrvled. out. ag requested, Tn the;
ATUL Ae. prt dn aultahle,
aha yamdo Mal. nabedive |
atlafnetion,
say lafntion font! eect and KARE
wa Tneather Nvarda ‘tholr feruiee,
Aenfian intelligent cand |
entering toccthes

sdanmindns ¢
matte, ta feo): thn
“anprociated ©

‘eonatrietive®:
enetien| © ADEN OMY.

the monumental mak-"
er's art, the, management has. adopted

[e

point { they. are

AN ye, the. patron, will, he,

thee:

ate that hanrag borrow ‘they ee

Located ‘int Vins ae Gai. View st

“S wnder ‘the direction - of:'Miss. M.- Es
‘ss Livingstone: : “iss one“ of © the’more:
_» prominent “and ‘exclusive millinery |:

Shops. of the. city carrying a’ large |)"

and ‘varied ‘stock: of. European | ‘and
: Eastern creations. a

The Crown Millinery Parlor is-one
of the largest and exclusive shops
drawing tradé not only’from Victoria
but from all: points of Vancouver !
Island. Their annual turnover repre-
sents many thousands’ of dollars in
purchases from English and French
designers ‘and their consequent.
buying power permits the offering
of smart head wear at attractive;
prices with an. ocessional. “special”
from. time to time: Here-are’ shown

| the ‘modes of the:hour ‘in direct Eur:

epean: importations -in ‘the | various.
materials and color harmony ° effects
which have been approved by design-
ers displayed» in. foreign. and eastern
shops... No sooner has ‘a style”. been |

| accepted. by designers than it makes

its appearance: at. The, Crown Millin-
ery. Parlor. and“is pres sented at Prices
Within ‘the reach of ‘all:

. ‘Pruly, feminine” head wear: need
not. be. expensively: bought’ in. order
to. be: correct and distinctive. To: the
contrary Miss. Livingstone. has. exer-
cised” good, judgment. and stocked

millinery” which: provokes.’ favorable |:

comment amongst. the. young ladies
and women: who choose to’ dress cor-
ee : ;

- Conducting the. business on a com- |
‘petitive basis and with a rigid system |
for the “annual clearance - of” stock
makes it possible to offer the public
millinery, at, lowest prices . consistent.
with: good business ‘methods..

The management strives : to further
her knowledge | of? current’ ‘day de-
mands: by. elese contact ‘with experts
‘of international reputation «in: order
to. better serve. the. public. Jo2

‘We take pleasure ‘in ‘complimenting

: hrough . the press’ -upon’-the. suc-

| cess: attained in. ‘the. daily showing of:

‘smart-mudeis. and. urge CUr, readers to

vu

visit the® shop ‘when ‘in Victoria. i

peereees

‘Sign Co

original. ay nnd. "Anish. as oP cor.
rectly laundered collar adds" ‘A nent
‘and: dressy ‘appearance,"to" any. man.

this concern: and. to say that it Jias:

Valwaya been ominently fair and “hon-:
trade. That the’ management hrs. been®

esti. vs wall. as: progressive, and to:
point: out the advantages of: transact |
ing Inusiness” wih they OTh host
ness is. under:the @irection af asimnn-

‘
agement wwhor npprecinte the value

‘of good rervice aga -trade avinney.

Sands Funeral Co.

toria, ‘condaal a. digni
i institution,

Ly

iG

ad

vEE :
THO Ut: Nohbn inte: ata athe: hat
‘nssenrriodoutsbyethis: competent
funeral: homey:
With: avery appointment.’ in “keeps
ing with: the oceaslonoand -with every:
idotail of: -equipmant: tosndd: tos the} 4

Gighity of. a fanerad oat thelr, conte.
itil Jyunkstye high in: the profession,

BOTTOW

» to mitigate
able oo This,

brought by the Grim Reaper,

a. quite “fitting: in fae Toviow ots
Liteta, quite Atting victorin tofn
PTTL ETO hag

‘the gnyard A AON
pay tributectos this enon
helped ih lagge: way with dts: rn«

ao Lyage ag
fs aye S

Twhieh lian come to many homes and
oventunily~ ‘COMPA Lo al at Wie =

|

I

at 1) ae eid
pereat amount, ;
Wetural aaphitiide rer aired, nano
Ma  w herinin aebisties Ovinlity: o
, Foo MOA NIB
: wy and Seoyp cay Mpa chy Ae:
cable t Heber to thba scork, The |
sthes Sanda Wungral |
06 Apaangaal ; ‘lene nt, nt;
& BVO SM
- det. thes

iL
fo ninall ended,

It is a. pleasure. for.us to point. La,

porwiedi to alleviate priot

|

vaddlye

Wit

h: manufacturing’ studio. ‘and. of.
-fices located “at 2100 Douglas: St.

eM Hee -Gibbs;iare a- “progressive
firm: which :holds. the .co-operation
and good will of the public and aid
in the development of the city and
Vancouver ‘Island through the es-
sential service rendered. Are pro-
ducers of the famous ‘Neon’ lu-
‘minous gas signs which writes
your message in letters of fire.

With the advent of the Brilliant
Tube. Sign: Co.- (Canada) Ltd. into
Canadian territory this unique con-
cern: is making signal ‘progress and
literally writing its we ay into history
wWith-an entirely new type of display
sign: for” conimercial purposes which
has taken Canadian and American
business houses - by storm and ‘now

spreading. its charm into foreign |.
countries.

This ‘concern, Going a Dominion |
wide’: business, : have* an® established
manufacturing | ‘plant® in Victoria
where glass blowers ‘and: artists skill:
ed in : designing | these fascinating
signs-are busy working. hand-in-hand

with the service and sales depart- |
ments.: ;

The “Neon” luminous gas sign js
of glass tube construction blown in
many. formations of letters, trade
marks,. etc.. mounted on: a brightly
nainted: metal base through which
tube a special type. of. £as passes il-
luminating this tube ‘in beautiful
colors of fire red. greenyand purple
or violet color. It is distinctly ditf-
ferent-and far superior to. any other
tyne cof, lighted sign on: ‘the: “market
‘today. One of these signs: ‘recently
Shipped .to’a Mr. K. H..\Medlle, 433
Honan” Road, ‘Shanghai,. China, and
which ° ‘address. 4s a_block : off ‘one: of.
the., main: ‘thoroughfares: ’ ‘created: so
much interest, when. erected that--the.
police: ‘reserves: -were |: wealled | out to}

Maat,
restore! ‘and maintain

‘| the: natives.

¢ -busines of the. Brillian Tube
“(Canada)”. Ltd. places ..

i nation-wide’ - ‘circulation
thousands | ‘of ‘dollars. which. would: go
elsewhere | were it not: f or the stimt-:

\Jating. .effect’ their: product, has*in in-4]¢

fluenc the. ‘pi ibli

in: Victoria,;:under ‘the: direction of :

.| provisions -4

With offées at™ "620 View St inct Vic-

ae man. of. high’ -standing,”: experi-
ence and ability.

The work of the architect is held |

in high regard. in its relation to every
phase of building endeavor as it is to
creative ability and at times to his
artistic skill that tho realization of a
beautiful and useful structure is ac-
complished.

- Before a ‘spade of earth js turned,
or a brick laid, -every detail of the
structure has been ‘planned by’ the |
architect. who in his sketches gives
the client the iden’ of the composite
effects embodied in the finished build-
ing as well as the features of. con-
struction.

- For its population, Victoria is. 3 re-

markable for its many varied and
durable | buildings. | Most. of these
have ‘been designed: by architects who
ench. year ‘add- to thelr prestige ' by
new achievements the field’

building designs to meet the. presont
day demand. ©

Prominent’ in the architectural |
field in Victoria is Mr. Watkins, who
has been responsible for the design-
ing of niany later day" structures of
varied types. © .

- To erect a. structure is one accom-
plishment. .To make it-attractive and
expressive of the advancement of the
age is-another work of marked su-
perior scope.
ideals that time-has developed calls
for skill*in ‘both: planning and ‘build-
ing. The property owner ‘wishes .to
provide a home commercial. building
plant’ .or-¢ivie ‘structure “whieh “will
embody: beauty, type* and durability:

through the years to: conie, as, well-as business is‘ th

floor.plans and ‘it is through the skills
ed ‘architect. and:-contractor that’ the:
f° these requisites : are
made. possible. ,

What: makes ‘one: building’ ‘distinct
trom: another:lies largely: in’. the: “mind | 3;
of..the: iplanne
and: ‘method: of: tre
sedi in ‘one instance “svill fail
in another” ; Sets design oF 7

years of. being” ‘dis- |

; of pharmaceutical} prepara;
ions, ‘prepared: bv: cheinists

Tru start ne

‘ reseription :
fay: “dmrgist who en be~ depended ,
Laponte carry aut. the’ doctor's. orders
#7 tho latter, chis connection the ,

celled and can. be depended upon, «

JThev care ‘also: muthorized arent
fay the vanlay sof. Kastman  (Kodaks

VRV ae ‘and: euprtcs: and CAYTV a Com.

nlete stock. ©: Thevw. do Kodnle: finish-
‘ine for, both Joenl and out-of-town
J mintomers,. offering. “ao prempt ‘and
bith dase service,

. Morehandise «
hod atimodorate pric
firm-throughont: the: ‘year,

Animal ordorrdannrtmant®
nod: forthe, honefit|¢
earn: prompt: servic
iar: it. th
oat tha
any conde

from: this

48
patronage it.

stores pargonallys « slustes

‘And. (heysawill, tea: Aha
Js flled accurately; cand:

Lhe anorial: KUTV ee
rial: whieh: you! wish: ern
ALGAE Mey,
fen waa:

of Aine
( inl: “avelspment ot Vietorta, Wwe!

‘acintion: for:
hin

ne Ry
aml min which:
firm ia. raniueted and. At
tho: pull

io .

rie “out: avery’ rhetait of: the ‘fonernl:
Jand burial that’ the: bereaved: faniily :
ind filends niay be releved. in ag]
srrent A MIBAMUTE AN. posable, -

eee around the: buvialef aloved |
one ‘ond the Jagt ritee may
| ee mneit
sdventure’’ jn the life of, the. one who
har passed ‘one!

Wy Wy

Tha ave poe
Ended Themselves, ef anuivment of!

She pina Maden Henn wheal in ola iag: i

jcompletecand: high elasa motor hearse:
Theevapntntion 'c Mr. Sanda: may hoz:
|auinuted partlyoto. the netivea dnier..
hie yetelkon Srotheceantimunity:
: Hm PEGLO MODs 2 U1 BRE eK 4,
nid professional alroles hin, depond:
cehiiy and: frankners has.w
‘commendation: for him:

» Vietoria’s': eee:

be filled by |

Vay gt? reserintion, “Bervics -is ‘unex. |
{lariee

of, first; “quality: cean |: ;

vii ye ;
nie pshrourhont: and, au
Sand samablas c

Their |.
His Ingato that thera will be not:
eave. sordid. remem. \

he trate |
ia ak “We nist: heautitat) ©

bel f P aaoipment “and...
‘scientifically ‘correct and- lates
sions’ in the’ Variety. qe
, dition’: carried: on? the}
floor prospect ive customers: are. Ate
forded =the: privilere of. visiting “the |
disniny rooms , at. .warehouses
in, Victoria’ maintained by manufac-
turing firma‘ selling to: ene The:ex-:
hibits. a thousands “dellar:
“warth “strietly’: “apetéethoeminute:
bathroom, plumbing, hentinge cand)
waters provision: requisites, appliances
and Wecenserien. pu vabaal inh iw nas -
ern home, of, today, hy ‘

Tain fagtaringe a

po Whiehcise ae Vietorin. wprodyatct

rdo not carry ie .

|otteless me
nent firm
rvicw

vho. mny ced. ‘of sudh

: ‘uniformity, ine the |
Hoation in the: handl

Located i ‘ea oe

on?)
Victoria, ave wholeanle bakers. of

“Butternut! Bréead--broad of niu.
prone analitys: Ie: the: oldest, firm:
inv

ever “progressive “and: equipped *
awith the most, improved, machinery |
“and ovens which assures Lhe. public t
F of frosheand wholosonie, pr

ent A Taylor dood largen
: ie. huslacen. thronghout Mi
Tata Vy th ie “Mot ttn mi) 7

reaiadliie Tne ‘the. fictiv q
ent Mr Wy da Rennloand:

aL ceaene W-eKcoETT,

‘toria® is’ a: prominént: architect ‘and |:

Lesetgar in Victoria at 1

‘succeeded.

and: carpets in
‘to electric floor lamps.

To express ‘the. best].

“ol renders |:

ies the:
Poquipment:

fleld on Vancouver: Isand, |

odugtis |

: management. |
Sethe Taylor,
{hey nre‘renahing ant. inal direidana

_|Smith ‘ Chesapion La ¥

“FURNITURE | AND: HOME:
2  SHINGS

ods.
<4

426 Douglas’
St. under the direction of Mr. W. |
Champion, render . such  satisfac- !
tory service to the retail trade. that ;
it is recognized.as one of the lead-
ing furniture houses in the. city.

Smith & Champion Ltd. are not
satisfied with stocking just a few
‘Jarticles of rugs and carpets. When
preparing to sell furniture and home
furnishings..to the. people ‘of Van-
couver Island, they ©
ikeep in stock everything necessary
in the furniture and house furnish: |
ing line. Those who have . purchased ||
from them or been in their store will |
have ‘to acknowledge that they. have
We. Yenture’ to ‘say. that
there are few stores in Victori ia or!
British Columbia that, HAVE. 3 a -more |
complete, stock:

Smith & ‘Champion: L ie “carry
complete’ and -attractive line of din!
ing-room, “bed.. room,:. living: ' room:
furniture -and- chesterfield * suites,
home furnishings, y ranging from: rugs
all sizes and. qualities

‘Their large purchasing power with |
the eastern manufacturers have: made
it: pessible to secure’ merchandise at:
rock :bottom: prices which, has, ‘neces-

sarily, produced a” heavy: turnover.
‘Whether you sent furnishings of
moderate price or the most expensive |
kind on the market. this. firm: will. give
your value- reéeived..' ‘To out-of-town

.customers they: extend: liberal ‘eredit,

and :responsible. people may name

‘their own terms and have use:of their |.

purchases While’ paying’ for: them:.
Another important. angle of their |

upholstering’ ‘and ‘re-

pair: department: “where? they: ‘manu

facture chesterfield suites: to: special
AwA AS * . ‘and.

. The cone

at~
a phoister

furnit re

ems ethere veh

The same material]:
tment in seencral |
‘dismiall¥ |’
Through tee 5

tA by: May. i, next, “yoar.,
ah

They. hmust ee at to"make'sug

restions aa Locwhat kind ‘off ootwent:;

he cretamey Heede” VW teow Yanda-!

mental: principle “of -the: firm: that: |
shoes are:more than ‘a mere article

“Ahéy!.are ain “epeentinl ©

at npparel. :
Guan, woman ut child

eye by

4

deb we

_Lpersanal lity,

f rosts s1PO0 five.

ving. experte Neu dn
ayaa Nos painn AG’.
Covi

baking tf
ucted:: “oye

nO,
levelepment of: madern
which’
‘fdr? enpacity jroduetion aa well as
sroduet.. and iaarids
ne AME Ane plant
of Rennie & Taylor the publie: my:
rvlawe bread inaking machinery. amd
| devicor'e f
aewelle
‘direttye”
Only the: at

purest Sealients entor into the: bake
‘ing of ““Rutternuate Bread, very
loaf contains, carbubydratea, f
preted:
ay nig th

bee

x for har:
I hoalt A

papidly st tal

‘determined ‘to!

provide: “ft acilities |

the Intogt: type: antl, obsarve)
Cine
ef

and}.

of for the Protection of F

ify é
Penta ere Wri cored orden haohtue ‘Af indiaet

PAGE FIVE

Floral Co: Ted

°SEEDSMEN, |

- ; “NURSERYMEN

With head store at ‘1421 ‘Dougla as St.
and branch at. the : Stage Depot
(Broughton: St.).-in Victoria, un-
der the direction of .Mr. Savory, ::
are seedsmen, nurscry steck grow- wy
ers and florists, They. offer .a wide
range of domestic’ and
seeds in variety; doa large busi- |
ness in the selling of’ shrubs, vines,

and-plants’and offer: cut. flowers,’

and beautiful ; floral -decorations
ane emblem. designs. ‘ Oh tae ofa!

W e are desirious of bringing to the:
altention. of ‘our readers: the advan
,tages*and opportunities offered. by
local ‘business ‘men: and ‘industriesIn
our attempt’ it would be .unjust to.
overlook ‘the. W. -J: Savory Seed &.
Floral Cos. Ltd: because” ‘of: ‘the. im
portant part they. are playing. in: th
development: of: nes
ae An import: if
; Ness is ‘the: growing of:, 1
which © requires: ‘experience, ©: capita
and. Sufficient acreage | to... propagate.
the various nursery: produc They
have given the: business very care
study and are ‘constantly © posted=a
to the requirements .of ‘the: ‘busines
in this territory and what will ‘gr
‘best: in our. climate: and «so

They do‘a le Pe: business
domestic and’::imported ‘seeds. “and.
bulbs, carrying’, a line of flower. and
garden seeds .jin wide. ariety. ©
|are - “warranted: to groy
under normal: iti
# Flowers.fo
ed by, the, firm’ an A hone’ callor
Wire! will: receiv i

“ached dithere: 1s:
! bility that: itiwill: be. now even
proba fe It, will: tower
sldewalk, being
th

genoral ’ manago of. ‘hotels and: bun-
galow camps east of Fort, William,
operated: by. the Canudian «:Pacifie
Raflway;, and) “RV: Mathews,’ gon
'Ceral manager: of: hotela. and: “bung

, low camps from Fort Willlam to the

Pacific, Tho: appointments - wore
‘onaequont ‘on ithe death: of. 0,-1.0
Jesh: Jato’ "Ronora i DaRsonger traf:

the jung /auniveraary > of:
birth: ae Wend Verhemnone joolk

now: ‘thought, ‘ant tna oO:
donesto the: 2 DOOD Suahat’ wires
fa to compl fe tho: three

Chiengo Tiolatem yt

nie a’ spedlal. offer dap,
bon Of Braohirn harm: Nohara; Base:
Ratohownn, for ita’ world! ‘ehionplon:

Holstein enw,: Cannry:;

ae

athe: Tinetal Gov

Sernment’ ies Wine (nty: TRAN ail}
} : rn

y-

of name protection and "e
Hon tocanoraimon, aad hing
Htuber, well known sporting «f
sewhoratterided the recait: Dayoan:
~ MURLCUA) Ob the. Quebee nae idk

aM He ree i
Aanet int *
theenttvaeian cof tha:
poney neihele: packets

ayonue: IO

iy

imported’ *