Wednesday, October 20, 1982 THE REVIEW a ae BS

Ss ae ca aeee  I Oe e

By PEGGIE ROWAND and will offer his advice-and

Housewives. —. if. it’s suggestions 0n running a suc-
bargains you’re after the shop- cessful business enterprise.
ping spree on the Saanich The. same evening, same
Peninsula from Oct. 25-30is place, a seminar will be of-
“9 Bear re what you’ve been waiting for... fered — anyone welcome —
We ox At Saanichton, the two with the theme Managing in
shopping centres at  Brent- Turbulant Times.
2 wood, and in Sidney, local Wednesday. the same. pro-

they

| im poric PETRE ;
i o. business are gearing gram, sametimes will be held

themselves for the event with at a different. location —

Rae Sate i. Small special merchandize, prizes, Camosun. College. Campus,
is being held Oct. 24 - 30. and a chance for someone to. 3rd St., Sidney. ae
he win a television set. Tredgett says. the seminars.

Why. is it held? Because |
you, the small business |
person. comprise 92 per 4
cent of all businesses, ac-’.|
count for 25 per cent of-all |.
sales and contribute 30 per 4. |.
cent of the GNP. As well,{ ea be

- Just cut: out the “coupons can be valuable to merchants | ~
you'll find in local.newspaper if they can take a hint from the
and drop into containers pro- theme — the accent is on being

~~ vided by merchants. | positive and optimistic rather —
-This special week. of shopp- . than negative and pessimistic _
ing has. been organized by | in business pignning 2 and deal-.
. Saanich peninsula chamber of ing.

employed in ‘small ee operation. of merchants and- conducted | tours hrougt ‘the
ploy coor ae Philip Viel, management | ser- | following ‘businesses: - Saan--

| businesses.
Canadians are now liv-
| ing through some difficult |.
| economic times and no |
- | one is more aware of it |
-f than the small ‘business: i.
‘manager. . :
PS Managing. a. small |
—) business in good times is:a }.:
| complex "business —-in |
| hard times it becomes: an.
1 awesome task. me qe
_ | Why not take i in Manag: Ve
fing in Turbulant’ Times, |
| theme of. a seminar: being. }°
[held - ‘this .coming week |
Getails 1 this page). By. par- :

vices officer for the Victoria’ wood Farms Ltd., Manning —
branch of the Federal Business ~ Press, Westcraft ‘Windows, oe
Development Bank. nes Windsor. Plywood, Butler
-Chamber manager Peter ae Bros., Ellehammer. Industries...
- Tredgett says the’ shopping ~ ; a And in Sidney, Lions. willbe
“Spree idea was. borrowed: from - putting ona cornroast — no.
an original idea by the FBDB. details available at time of BO-
Small: Business Week was: in ing: to- press. ao and. Lavinia.
Se itiated: by. FBDB a few. years Stevens. of: The Witches. Hut, ae
ago. to encourage. ‘the growth — ~ Beacon. AY .; has. been. busy
a of, small business. organizing: a Hallowe’ en “Mid-
~ Aside from all the shopping _ night Madness with ‘some. ~
‘bargains ‘there’s some fun tox Stores ‘Staying - open Oct: 29°
be had and some: ‘positive tips! from Op. M: to. ee :
for merchants. to Pick up dur- “ it

Review staffer Lek
Business

e Beaudry.is already p

SA retailer hangs’ out th

os sign, designed to serve e the retailer's .
ny eked. “dresses his windows, stocks his — ~ specific requirements. eae Advertising “shouldn’ ti ic -winter. x “Their: advertising.
Small business is ‘important shelves ‘and hires his staff... Is it a new store? Its ‘adver’ ~~ happen, It should be. planned, .. more. welcome | then than’ ihe

~~ and'more and. more people. Does he. then. simply. wait for —— tising,. initially, will emphasize » ideally. as much. as six months ~ ‘first robin, weeks later ESS 8

are: ‘realizing this fact. It’s athe. customers’ 10. come name and: location, and the | ahead, “And it should: always: 2 Advertising has” ‘also. 16; be.

vital” part. of this” country” s through the door? If he does, range of products carried. have more’ to it: than: simply “timed to ‘event “and celebra-'

i aveconomic lifes eee es es the: chances | are he ‘is: still: Opening day advertising — reminding customers’ of the. “tions, ‘and again’ always well in.
Many younger: people. are wW waiting. “s-should:. als -emphasize ~ retailer’s presence. -

ie ae advance. Christmas: cards: are
= discovering that small business. He- has. to ‘reach: ‘oul for “ ‘specials’? and other. attrac- Timing is another. important ‘barely. off the shelves before:
provide an alternate lifestyle. customers ¢ and he docs:this. by’ tions, 3 ‘ aspect” of. advertising and is the. Valentines appear
And vcommunity leaders are. informing . then, through aT he basic purpose should be: mostly. ‘determined ; “by. thee ye Id also be
i often. owners. of “small advertising, of his. store’ s loca- “tO, “make potential. customers seasonal” characte “of the. Gee But retailers should also be
: 4 flexible i in their planning. ‘Sup-

Epecial oy
‘message. And it: should. be,tim-

“business. > tion, the ‘merchandise: ‘it of- . aware of ils existence, i “retailer's 'S: - merchandise. The. rf

-. Innovation, ‘invention “and “fers, the. service it. provides, . Is it. a new, product? . Then’ ‘timing, in this respect, should pose certain merchandise isn't ed to cusiomes,reaulremen’s: :

~ diversity, — these three words — the prices it charges and other the ‘emphasis should be nee “anticipate. the season. More ‘moving as well as expected, - Retailing is. a competitive _ wean
are often associated with small advantages of shopping there... on .why that new product is hot weather clothing is sold, © The: retailer. should have. | business, in: which: the:margin:
-business.. : “Relatively few “customers ‘desirable, Maybe. it’s” rie. for example, before the hot ~ enough in his budget to mount of success is often the effec:

Why? ‘Because small will come into a store simply. Maybe it's quality or exclusivi-. weather comes than. is sold ~ a special advertising campaign — tiveness of the retailer’s adver-
~ business is unencumbered with because itis there, They must ty. after the hot weather arrives.” to speed it.along, tising. This includes: knowing:
big business structures: slegeate “et QE encouraged | to come by: " Whatever: the attraction, ‘Seed -houses send. out their. = And-how much. ‘should we: “the: right, advertising” medium
where - the: emphasis. catalogues.” for.” springtime retailer” budget: for. advertls:: : ee

Small i is. beautifull” Danae regular advertising, carefully: that’ s.

new business, Usually, theyhave. had 10 years experience in
all manners of occupations and most. often Inet Businesses

-  Proclama
federal, provincial aiid clvil'g ‘governments: Across ‘Canada to ‘
gall attention: to the contribution of small. business. and
mall business people towards our economy, “Thedmpor: :
tance of small, business can be’ viewed from: two a eine

for. independance, se
jal: rewards,

pnes and: ability, to work. 10" to 16" “hours! avdaye: 4
Hatenion and emotional ‘Stability. which all translate'into:

is: dedic: 10 ier emphasized
; establishment, Of the new usiness,: whether
: “Tashion. ‘outique or high’ teohnologyt Loita gee

‘Canadian. way. joflife.t. fy oe
2 Spine, are very, visible’ —. such: as : motels, restaurants:
ler stores and ‘independant, realtors, Included as well are:
such. ‘people, as, accountants, dentists and lawyers, aS they
too are: business ‘people. | hong LAGE eas
- oe Some vareseven. less: ‘visible,. ‘euch. as. ‘the ‘coniputor: Ws
4 “specialist. and the’small manufacturer, In fact, the volume:
of goods and. services. consumed by. the. public does, not ivi
» begin to compare ‘with the: volumes: supplied: to other ee
. - business enterprises: by small business, iE
The second way! inwhich small, business i is so important Ag
ts edonomic impact: on, our. societyi Small business: is
‘generally more labour intensive than large: business and

for-a> predict for: ‘service to develop fate a ineiving®
_ business, given the ene direction, the ere support, at yee :

4 + pudnes Buvelepment Bank a. few years. go. to veceestan

oom of new. producté: and: services,

employs. over: 40 per cent. of the Canadian public. work... Sonle of the ex xamples of Canadian\ inventions by small this importance of small business, The FBDB is continuing
force. It is: the largest, collector of government. revenues. “business: include the. electron ‘micro-scope, ‘variable pitch “to encourage ‘the growth of small business by its support of
_ through. income. tax CS and the Canada pension plane = propellor,, the dipper, snow, ‘mobiles, and. snow: blowers. — “small business: week through speeches, promotion: eae
Small business is € Major source of new employment, as. This has also been seen in the American experience with tivities,” and: the encouragement’ of civic. proclamations

° “the cost per job created is less than for a large capital inten: oe suel items'as'Xerox copying, Polaroid cameras,’ Texas Ine which recognize. small business contributions «.
a sive business. 'A® profitable: small: business, provides a. esuanin and, of course, computors for home use oe ~ Through the co-sponsorship. of the: Canadian chamber
greater return | on. capital, than does. a “profiiable large IL canibe seen from these examples that small busine g6 1s. “of. commerce and local chambers, Small, Business Week:

pe rogenerative force in our economy, by. replacing larger. ~ has, become! a major event, The local’ chamber, and. its
: ay ‘members have worked lard: to, promote: this: Week eoAr:
: rangements. have been made for. special sales, a corn'roas ?

-and forthe FRDB to host an: informative drop-in:centre
and: present. afree Managing in Turbulant Times seminar.

“business,
~ Inaddition, ‘during’ these jurbulant sins: small biisinicds “firms whose products are obsolete, or: who cannot move:

5 has. proven, to be more flexible. ‘and: responsive to change mo fast chough, 10 take advantage of new demands,

lan large. business, Atis frequently. through small business. On ‘average, operators of these small businesses: have
that technical changes i aye brought int) the esonamy. in the : been Jound to be in their. arly ‘30s when they: started their’.

8