Wednesday, April 27, 1988 In. the late 1940s, Ronald Maycock, optician, opened his first shop: in Victoria: Over the ) . . next 40 years he, his son Brian i and their staff of experts have looked deep into their clients eyes and helped them to see. more clearly. Maycock Optical: has also ex- panded from that original store into Nanaimo, Port Alberni, Chemainus -- and, in 1987, to Sidney. In July last year, Nancy DeShane, an Ontario native and i mother of four grown children, é opened the Sidney Maycock THE REVIEW 9781-2nd St., Sidney B.C. Lens tinting just one service shop.. Together with part time as- sistants Dawn Munro and Meryl Nielson, DeShane has built a thriving business serving local residents, many from the Gulf Is- lands who now. don’t have to - brave the. traffic on the Pat Bay Highway. .to Victoria to: get glasses so they can see to drive. — DeShane, a dispensing optician for 23 years, moved to Greater Victoria in 1987: from Vemon where she had managed Vernon Optical for 14 years. She was li- censed in Ontario in 1968 after an apprenticeship which lasted al- most three ycars. "] had a holiday in Victoria which. lasted. six months" and then it was back to work again in Sidney. In addition to filling prescrip- tions, fitting contact lenses (regu- lar soft, gas permeable, bifocal and the soon-to-be-released dis- ‘posables) and arranging eye ex- aminations if needed, DeShane works with her clients to customize each pair of glasses. "Eye glasses are not just a necessity. Most people treat them as a fashion accessory and own more than just one pair," she said. SSE TREN, 2 aS yap Riven, Mews Sometimes that means having "We came here broke and said ‘what the hell’ we can build a better mousetrap. No one told us ‘we couldn’t do it, so we did." Emie Plimley, now. 49, didn’t build. any mousetraps but after 23 years in the elevator business with Otis Elevator Lid. he. was lured, by 1981, of zipping back and maintaining elevators. “Sandra (his wife, secretary and bookkeeper) and I had visited cided to stay. Three’s about aver- age, isn’t it? "We renovated a Deep Cove home and ran the business out of our two-car garage. Almost went under at first. but we had a lot of ‘people believing in us and, well, here.we still are," he said, waving an arm at his rented upstairs of- 1 shop he’ll build and own. companies. His niche. unique, not the standard. and forth across Canada installing — here three times before we de-. | ~ fice and. downstairs shop which he says is already too small and — that the next move will be to a. . Plimley doesn’t compete with - Otis and the other large elevator. | is. the He built and installed the glass- “that: know of,": Plimley said. : backed lift in-the Open Ocean ex-* B One has a high pressure welding | glasses which complement dif- ferent clothes or it can mean tint- ing the plastic lenses. Over 90 per cent of the lenses sold these days are plastic. Tinting is done in a back room > “using a Brain Power Inc. lens tinting and heating unit into which the lenses are dipped to ac- quire the desired shade. : In the front of the shop the walls are covered with a wide se- lection of frames from all major lines -- Silhoutte, Christian Dior, Tura, Metzler, Elasta. "And if we don’t have here what a person wants, we’ ll order it," she said. base it on." Plimley also built the elevator used in the movie Backfire. "It had to be installed in two. hours, removed every day and it had to work." Plimley and his crew put up and pulled down this elevator four days in a row before filming was over, An easier job was the gold plated elevator installed in an Ardmore residence. About 25 per cent. of Plimley’s business is residential. More recent jobs in- clude a new lift for a B.C. ferry, - ‘one for a pulp mill near Campbell _ River and a freight elevator -for the Department -Defence. Parts. come from all over. Spe- cial doors from Denmark for the . from ferries, pump. — units Germany, other doors from Italy, switching: .gear.-. from © Spain. ~"They’ve done it all in Europe. We're about - 25° years behind them here in North America." But it’s people, not equipment, that’ s the essential ingredient: in a better.crew than ours anywhere of National _-the elevator business. “There isn’t. cs Doug:Nelson on. top, and ‘Warren Pocha’ on the ladder,’ _ Mig. Ltd. 's shop. Questions e Can anyone shop at the Co-op? Everyone is welcome to shop at the Co-op « or become a member/owner.. - ¢ What is a Co-op? who are equal partners and shareholders: * What are the objectives? - To provide goods and services to members/owners at the best possible prices. - To provide excellent. service. . ~ To return dividends to our members. .* To be socially rasponsible & contribute to community fife. * What are the costs of becoming a ~ member/owner? Become. a life time member/owner by “of $100.00 may be paid-over the course of a’. year and Is completely refundable should you 3! choose | to withdraw. | © How Is the Co-op controlled? se An annual meeting is held each year ‘at which: every member/owner may exercise one vote. - From the membership nine directors are. elected. The directors. are then responsible to the membership to ensure that all policies and. _ decisions serve the members and community. * How are dividends. paid? - Savings at year end are returned lo. the - mombers based on their cumulative purchase al lhe Co-op (gas, bars b Included) throughout the Lt eevee koe tA raps banana Locate - "That's: “moving: elevator in: ‘Canada at - slow: and it: was tough: to install” ~ check a customer's elevator cage It Prints Elevator Be - because the elevator is between -A-non-profit organization owned by the members purchasing ten $10.00 shares, Your total share hibit: in: the. Royal. B.C. - Museum. ee Others. are. peleciricians,: eight. feet per. minute. LIv’s:very,: ~ very hard to ‘make’a piston go that “* get“ into . the elevator | ‘business, -. floor’ and there’ s: no’ ground. tO. greal.” bun commitment, to youl ® Satisfaction or money cheerfully refunded ¢ Friendly courteous staff _ © Fair, honest and competitive approach to Pricing je Community participation 4 Support of local growers and businesses ® We listen to our customers. se ? iy Pang = 7 ; Ten members: “independent of Board and ‘Management compare local, competetive food and hardware prices regularly. Regular prices are: then averaged and the Co-op ensures below . average prices: on every nalvralel item, a You save wear, tear, gasoline and time! The Co- |; ‘op advisory committee guarantees the lowest . “possible price and best value for your total shopping dolla: “none Tuan austaroon stone. | -A POSITIVE APPRO way 2132 Keating x Rd 652-1188 | piesa ’ ry tet URN : sent problem: i is ‘that once. jou. “you” re hooked. ‘It’s.an addiction... No. two jobs. are the | same. W Ss. AEN IL Sy ott noi bb os fie ed a! Page C23 Dunk and tint Is only one of many jobs performed by Maycock Optical manager Nancy DeShane. Citoring Servhce. — Indi Mclewal instruction. ~ Corti fei God teachers = Relaxed’ atmosphere: = hens current material 7 — Revier! previous material — Most subjects adailalie. ~ Reasonable vibes ae - ~ Ftble a [fe 10% discount dollars received on » all of your Tuesdays purchases which are redeemable in our garden centre, hardware, appliances, school| supplies, animal feed and houseware sections. e Annual heating fuel dividend of 10 cents per gallon, redeemable.in the Co-op store, - Returned! over $125, 000 in past ten years... ¢ Pay only 10% over our cost on all major fat hardware purchases (I.6.; microwave ovens) ~ televisions, refrigerators, ‘dishwasher, etc, 6) Agk:” »- to see our list of avialable - products! « . Discounts on grocery case lot sales « as 5 much” we! as 40% off regular price. - . Opportunity tc to take part in decisions atfecting Predoye prices and service. “e Over 1 million dollars returned to. ~member/owners in the past 10 years, ° 1986 pividend - 3.2% robats on all purchases. © 1987 Dividend - 4.3% rebate on all purchases, ACH- lg ett Gy need ge Lath ities